What Is a Static Website
I. A static website is one that has web pages stored on the server in the
format that is sent to a client web browser.
II. Simple forms or marketing examples of websites, such as classic website, a
five-page website or a brochure website are often static websites, because
they present pre-defined, static information to the user.
III. This type of website usually displays the same information to all visitors.
Similar to handing out a printed brochure to customers or clients, a static
website will generally provide consistent, standard information for an
extended period of time.
IV. In summary, visitors are not able to control what information they receive
via a static website, and must instead settle for whatever content the
website owner has decided to offer at that time.
What is a Dynamic Website
I. A dynamic website is one that changes or customizes content
automatically and/or frequently based on certain criteria.
II. A website can be dynamic in one of two ways. The first is that the web
page code is constructed dynamically. The second is that the web page
content displayed varies based on certain criteria.
III. The main purpose of a dynamic website is that it is much simpler to
maintain a few template pages and a database than it is to build and
update hundreds or thousands of individual web pages and links.
IV. Blog Platforms Are Considered Dynamic Websites
V. Constant Content Changes Easy for the owner to maintain/change Visitor
What is a Blog
I. A blog (a contraction of the term "weblog") is a type of website, usually maintained
by an individual with regular entries of commentary, descriptions of events, or other
material such as graphics or video.
II. Many blogs provide commentary or news on a particular subject; others function as
more personal online diaries. A typical blog combines text, images, and links to
other blogs, Web pages, and other media related to its topic.
III. The ability for readers to leave comments in an interactive format is an important
part of many blogs.
IV. Most blogs are primarily textual, although some focus on art (artlog), photographs
(photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), and audio
(podcasting). Micro-blogging is another type of blogging, featuring very short posts.
Benefits of a blog
I. 346 Million Readers
II. Lower cost than Traditional Marketing
III. Increased Search Engine Raking
IV. Uniformity of Message
V. Educational and Engagement
I. Blogger.com Free Owned by Google
II. Wordpress Free Owned by Wordpress
III. Wordpress Monthly Hosting Owned by you
1. Easy to use
2. No Hosting (FREE - Google hosts for you)
3. Custom url (you can direct a custom url ex. xyzcompanyblog.com to
4. Anything having to do with Google i.e. Reader, Analytics, Adwords is easy
to set up
1. Google owns your content
2. Not SEO (search engine optimization) friendly
3. Limited on blog
1. Easy to use
2. Choices - They have hosted wordpress.com (they host it
for you) or non hosted wordpress.org (you host it yourself)
3. Self hosted - YOU own the content
4. Plugins and Addons
5. Tons of SEO options and customizations
6. More design options
7. You can build a complete website on Wordpress (static
pages, blog, shopping cart, forum, etc)
1. On the free version custom urls cost to direct
2. On the free version Wordpress owns your content
Your blog design does not have to look exactly like your website but it
should have the same brand characteristics, color matching, and a
complimentary layout or design.
Keep it simple, clean, appealing, easy to navigate, and connected to your
Know Your Target Market
Showcase Your Best Assets
Optimizing Your Blog
Categories - 5 to 6
Tips / Money Saving
Business (do not sell, updates, happenings)
Off Topic (personal component)
Spotlight (another business)
Number of posts a week 3 to 5
Best Posting Days Mon - Thur
Writing Time Per Post 15 min - 1 Hour
Writing Days / Times Weekdays/Ends – Morn/Evening
Short 200 to 500 Words
Visual Component – Pictures, Color, Video
Text Blocking – Intro, Bold Headers, Short Paragraphs
Creating a Facebook Page is easy, free, and great for all types
of businesses: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf
The new timeline has come to fruition because Facebook understands that
people interact with visual posts more than text.
The Timeline helps you tell a story…..
Use Page As
Fans can message the page owners
Owners can only message fans in response to a message
850 x 350px
Added Business Page Features
2 Tabs that you can move around
Icons 111 x 74px
810 pixels wide
People Who like the page
Number of Page Likes/Fans
What Friends Have Posted on a Page
Comment on your page posts as a person or as the company
Get email notifications when people post, comment, or like something on your page
Use Facebook as a Brand (under Account)
Increase Page Views and Interactions by setting the landing page & allowing people to
post to your page
Be careful around delete buttons
Custom url can be set once you have 25 fans
NOTE: It cannot be changed once set.
Can be changed with 100 or less fans, once over 100 fans name is stuck.
Don‘t use home addresses
Hours of Operation
Don‘t use home phone
Go to community or places page
Click on the cog icon in top right hand corner
Click Report Page
Type the name of page that you want to merge it into, it should pop up in the box
Merging two pages for the same company
Download your page content before merge.
You can download your information from the Account Settings page.
Click the account menu at the top right of any Facebook page
Choose Account Settings
Click on ―Download a copy‖ of your Facebook data
Click the Download button on the following page
Multiple Pages for The Same Company?
Type in your name (you must be the admin and have a company email
account attached to your Facebook account)
Copy and paste in the URL of your Facebook Page (this is the one you are
going to merge the other page into – smaller fan page must go into larger)
Now copy and paste the URL of your inauthentic Facebook Page (this is the
page that will merge into your main page – you will lose all content on this
page and just keep the fans.)
Facebook Profile to page Migration
If you are one of those people who put a business on Facebook as a person
i.e. under a personal profile and want to change it to a business page you
will need to do the following:
Login to that account and go
When you convert your personal account to a Facebook Page, we‘ll transfer
your current profile picture and add all your friends and subscribers as
people who like your Page. We‘ll also make your account‘s username
the Facebook web address for your Page. No other content will be carried
over to your new Page, so be sure to save any important content before
beginning your migration. To avoid losing important content, we recommend
taking these steps before you convert your personal account:
Facebook profile to page migration
Pick the type of business
It will populate the name of your page (NOTE: it will not let you change the
page name, it wants it to stay the same as the profile you created. If you
already have another business page we will rectify this name when you
Now your page is live with ZERO fans…..DON‘T panic your friends will
populate in as fans in a day or so
Your Download File: When you downloaded all of your profile content it
saved as a zip file – here is the bad news, you will have to manually upload
all of that data again. BUT at least you still have it right?!
Facebook profile to page migration
No other content will be carried over to your new Page, so be sure to
save any important content before beginning your migration.
Download your profile (timeline) information. You can download a file that
contains all of your sent and received messages and all of the photos and
videos you‘ve uploaded to Facebook.
Appoint a new group admin to any groups you manage. The account you‘re
converting will lose these admin rights during the conversion process.
So you did not put the business name down exactly the way you
wanted it and you have over 100 fans there still may be hope.
Enter in Current Name
Link to the page
Reason for the change
Targeted Cover Image
Make people want your product or service & highlight promotions –
Enticing Cover Images
Show off your best assets – make them want more.
Pull your audience in….
This is your canvas, use it to inspire, stimulate
conversation, educate, inform, and entertain your fans.
Post content that you feel your audience would enjoy seeing or
reading. Bring in promotional or company focused copy in between
Keep track of popular post content, what it was, when it was
posted, and how your fans interacted with the material.
Busines to Business
Click on the arrow next to your home button and ‗use Facebook as your
Visit your biz page, click manage, and then click on ‗use Facebook as my
Search companies and organizations to connect with
Sometimes this is best done as an individual, page to page search does not
Comment on relevant and popular postings
DO NOT post self-promotional adds on other business pages
Using Facebook Insights, a free service, you can gather data on
activity, fan demographics, ad performance, and trends.
The free business features on Facebook are creating some buzz but
you would like to step up a notch with some paid placement.
Create demand for your product with relevant ads.
Attach social actions to your ads to increase relevance.
Precisely target by age, gender, location, and more.
Track your progress with real-time reporting.
Gain insight about who‘s clicking on your ad.
Google is much more than a social media site… Google is a
powerhouse of tools and information
Home and Office
What is Google Search
Google is the most used web search engine on the internet, handling more
than 3 billion searches daily
Google's search-results pages is based, in part, on a priority rank called a
The main purpose of Google Search is to hunt for text in publicly accessible
documents offered by web servers
Since Google is the most popular search engine, many webmasters have
become eager to influence their website's Google rankings.
This field, called search engine optimization, attempts to discern patterns in
search engine listings, and then develop a methodology for improving
rankings to draw more searchers to their client's sites
The general idea is to affect Google's relevance algorithm by incorporating
the keywords being targeted in various places "on page", in particular the
title element and the body copy (note: the higher up in the page, presumably
the better its keyword prominence and thus the ranking).
What is Youtube
Google purchesed Youtube in
YouTube is a video-sharing website, which users can upload, view and share
YouTube as the third most visited website on the Internet, behind Google
YouTube has 1 Billion unique users visiting each month
Over 6 billion hours of video are watched each month on YouTube—that's
almost an hour for every person on Earth,
100 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
According to Nielsen, YouTube reaches more US adults ages 18-34 than any
What is Gmail
In order to access Google plus or Google Tools you must have a gmail
account. Some of the advantages of a Gmail account are…
Personalized signature with contact information, website, and social sites
Vacation Responder… Create a special message when going out of town
Create labels in order to keep important documents together
Add other email address from other email sites and website
Change the backdrop with different themes
Interfaces with Google Calenda
Interface your gmail account with Google calendar
View your calendar by the day, week or month
Share your calendar with coworkers, friends and family
Access your calendar from any wifi site, mobile or tablet
Use calendar reminders to stay on schedule. You can be notified either by
email or text.
Invite others to events… they can RSVP by email or via Google Calendar
Google calendar is free
Google voice is an online phone service. It cost 10.00 a year.
The service provides a US phone number, chosen by the user from available
numbers in selected area codes.
Inbound calls to this number are forwarded to other phone numbers of the
Google Voice services
Free texting messaging
Google Plus (Google+) is a social networking service.
Now ranked 2nd place with 500 million registered users, of whom 235 million
are active in a given month
Much like Facebook, Google plus has a personal and business component
There is an input box which allows users to enter a post. Along with the text
entry field there are icons to upload and share photos and videos
"Circles" enable users to organize people into groups for sharing
A user may click on a Circle on the left side of the page and the Stream
portion of the page (the center) will contain only posts shared by users in
One can rename the default "Circles" (Friends, Family, Acquaintances, and
Following) at any time
The "Following" Circle is described as "People you don't know personally, but
whose posts you find interesting
What is Google Places for business?
More people search for businesses online than anywhere else, so it's
important to make sure your local business listing can be easily
found on Google.com and Google Maps.
Your business probably already shows up on Google, but you should
still verify your listing and make sure its details are accurate and
Your Google local business listing is an easy way to maintain an
online presence even if you don‘t have a website.
Make your listing really shine with photos and videos; custom
categories like your service area, brands you sell and how to find
How Google Plus can enhance your business
Be found across Google Searches, Maps, and more
Engage with your fans‘ followers and customers
Create a page to grow your
Your profile section has an about section that you can add your contact
information, work, basic Information, education, links, and my story.
Additionally you can create a business page. You start by choose the type of
business; add content such as a cover photo, logo and brief description
Make your business at home on Google+ at
The first step in getting started creating your Google+ page
is to choose from the following five main categories.
Create your business page by adding your company
name, website and agree to Google terms.
Google Hangout is a remarkable -- no cost -video chat that
an unlimited number of people can join.
The feature is unique to Google+ No downloads are needed.
You can start a Hangout from your Gmail account or your
You can broadcast your Hangout in real time and save it to
your YouTube channel.
The chat room also has the features that make them useful to
You can see and hear up to 10 participants
you can screen share or run a third party apps.
Nice thing about Hangouts is that it‘s free