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Joomla! SEO (With Super Mario)

Join Mario, Luigi and Wario on their greatest quest yet! This time, instead of trying to find Princess Peach in ‘another’ dark castle, they’ve decided to make the princess find them. To achieve this, each of them will use Joomla in combination with a certain set of Search Engine Optimization (SEO) techniques to optimize their website. Getting a #1 position in Google must be easier than defeating Bowser, right? In this graphical and fun presentation (no bullet points, guaranteed!) you’ll learn more about SEO techniques such as: link exchange, hidden links, long tail keywords, inbound marketing, etc. There will also be a clear visual separation between the sets of techniques, which will make it easy for your mind to group them. Will Mario get the princess?

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@THEOVDZEE
@THEME_PARTNER
©2012 themepartner
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THEO
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WORLD TIME
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Every
plumber’s
dream girl
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theme
partner 0
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TIMEWORLD
#JAB12
luigi wario mario
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partner 0
TIMEWORLD
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But how does
one find a
princess?
theme
partner
WORLD TIME
#JAB12
Joomla! SEO (With Super Mario)
Princess Peach
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Joomla! SEO (With Super Mario)

Editor's Notes

  1. Laatste ronde, zin in?! 1 andere talk SEO? Top site, wie ziet em?
  2. Meeste kennen Mario, doel spellen is Princess vinden Daarom voorbeeld in presentatie over zoeken
  3. Deze drie mannen zijn hoofdrolspelers in avontuur Zij willen namelijk de prinses ook graag vinden!
  4. Zelfs Toad weet het niet hoe prinses te vinden :( Ze is namelijk altijd ‘in ander kasteel’
  5. Gelukkig is er nu een oplossing als je iets zoekt! Term die iedereen zoekt! Niet J of blote vrouwen
  6. Eigen naam! [Handen] Wie ook? In goed gezelschap, zelfs prinsessen doen dat
  7. #1 heeft hoogste CTR Daar staan en doelgroep (dit geval: prinses) vindt jou!
  8. Daarom gaan deze mannen site bouwen Sinds versie 1.6 is J! prima platform voor SEO
  9. Ze passen verschillen stijlen SEO toe Per stijl korte uitleg [water]
  10. Eén voor één behandelen, eerst Luigi Eigen vormgeving = groeperen en herkennen
  11. Tactieken Luigi lijkt op Warp Zone Overslaan = minder leren, lastig als zwaarder wordt
  12. + Keywords erin - Nieuw gekocht, oogt als spam (jaartal en dashes)
  13. Term zo vaak mogelijk vermelden Title, meta, h1, img alt, body, etc.
  14. Ook in meta keywords [Handen] Wie ook? Rood gekleurd = niet doen! Geen waarde meer
  15. Link ruil toegepast, populaire tactiek, niet per se spam Eenvoudig te detecteren, gedempt, liever eenzijdig
  16. Directories: Weinig waarde, eenvoudig te detecteren Linkwaarde pagina wordt verdeeld over aantal links
  17. [Handen] Wie heeft blog en kent niet? Vaak no-follow (geen linkwaarde), anchor tekst?
  18. Handmatig kost te veel tijd, daarom bot CAPTCHA? Honey pot? [water]
  19. Nu Wario, tactieken verboden door Google Daarom kasteel als omgeving
  20. [Vraag] Valt jullie iets op aan dit verhaal? Waarschijnlijk niet: kort, geen spelfouten
  21. Dat bleek een link te zijn, niet zo aangegeven
  22. Daar bleken nog wat extra keywords te staan Zelfde kleur als achtergrond
  23. Alleen getoond aan IP adres van Google Geleerd over: Verborgen links, tekst en ‘cloaking’
  24. Lokt bezoekers op keywords ‘peach facebook’ En stuurt door naar andere site: ‘doorway page’
  25. Expliciet verboden, daardoor riskant (zie lava) Waardevol als je risico durft te nemen ([?])
  26. Sociale likes kopen (+1s, Likes, Pins) (nog) niet verboden, simpel detecteren [water]
  27. Nu Mario, tactieken kunnen daglicht verdragen
  28. Waar belangrijkste pagina op optimaliseren? Eerst: Princess
  29. Dan: Princess Peach Al beter, maar nog niet optimaal
  30. Top! Zojuist concept ‘long tail search’ gebruikt Veel volume, weinig specifiek en omgekeerd
  31. Visualisatie doelgroep: doelen, wensen, gedrag Normaal gesproken brede kenmerken
  32. Single, ~25, vrouw, rijk, hoog, Mushroom Kingdom
  33. Koninkrijk runnen, sieraden, jurken, golf, vechten, karten, tennis
  34. We weten nu kenmerken en activiteiten Evolutie van SEO? Doelgroep naar jouw site
  35. ‘Jurken voor prinsessen’, ‘Oorbellen voor prinses’, ‘Koninkrijk leiden’, ‘Tennis swing verbeteren’
  36. Afbeeldingen die statistiek in diagrammen weergeven Vaak sec ipv minuten om (actuele) zaken uit te leggen
  37. [Handen] Wie kent er één? Wie twee? Kracht van infographics, nul blogs met zo’n bereik
  38. Oud domein, goede authoriteit, veel links .com, kort en duidelijk, altijd al over Princess
  39. Bezoeken of zelfs spreken? Sponsoren? Face-to-Face contact, doelgroep
  40. Beste vriendin van Peach, ontmoet op congres Contact houden, dan meer te weten over Peach
  41. Op de hoogte blijven van markt en doelgroep Social signals tellen mee voor Google
  42. Hoofd webspam team Google, woordvoerder search White hat SEO verkleint kans op problemen
  43. Kijk hem staan met zijn domein op de eerste plaats!
  44. Veel stof behandeld, daarom vast boel vragen. Wie heeft eerste vraag?
  45. Take home: Wees als Mario en je krijgt prinses! Volg me of spreek me aan.