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Power hour 8 | Helping therapists attract clients online in 2020

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Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business.

Workshop Focus Question: How can I find clients online?
• Website Content– Writing copy for your website that resonates with your audience
• SEO & Directories - Optimise your keywords and be found easily on Google
• Facebook Advertising – Cost-effective advertising that generates leads with design tips.
• Creating Content – Social media posts & Blogging tips to make you stand out

If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.

For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com.

All previous highlights can be found here www.theoruby.com/marketing-guides

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Power hour 8 | Helping therapists attract clients online in 2020

  1. 1. POWER HOUR 8: HELPING THERAPISTS FIND NEW CLIENTS
  2. 2. CONTENTS OPTIMISE YOUR WEBSITE First 15 Seconds and encouraging users to stick around! BASIC SEO Driving potential clients from google KEYWORDS How to find relvant keywords MARKETING INSPIRATION Trello and Pocket - Your online army
  3. 3. FIRST 15 SECONDS Navigation - Clear UI with contact Image - Emotive or descriptive image Strapline - A definitive sentence to explain your business Call to action - Get their attention / details
  4. 4. Can you spot the navigation, strap line and call to action. Possibly too hectic for therapy website FIRST 15 SECONDS
  5. 5. Can you spot the navigation, strap line and call to action? Calm, safe space that speaks to the user FIRST 15 SECONDS
  6. 6. About page - Showcase your strengths and experience Services - Build a clear picture of everything you offer Resources - Give free valuable information  Contact - Drive users to contact / book ENGAGE USERS
  7. 7. Capture examples and store on Trello or Pocket Trello is a powerful productivity app Pocket saves to read later "advanced bookmarks" MARKETING INSPIRATION
  8. 8. Capture Ideas quickly Prioritise Set Reminders Add Share to Trello on mobile for easy access MARKETING INSPIRATION
  9. 9. Pocket - Simple, well organised bookmarks to guide and inspire MARKETING INSPIRATION
  10. 10. GUIDED SEO Wordpress – Use the yoast or Rank Math plugin Wix – follow the checklist on the WIX SEO wiz     Squarespace – follow the checklist within Marketing Google Business – Local SEO is powerful! - See PH-4!   https://www.wix.com/wix-lp/seo-wiz
  11. 11. BASIC SEO BASIC ON-PAGE SEO Title, Meta, H1 tags View the preview www.theoruby.com/simple-seo I'll email the highlights video, podcast and presentation to subscribers.   IMAGE OPTIMISATION Alt text, File name, Compression, PAGE SPEED  Page speed insights, Basic Optimisation, Troubleshooting LINKS Internal & External Links (Backlinks will come in Part 2)
  12. 12. A keyword is simply a Search term that a user would enter on Google Google looks at your keywords to learn what your website is about Use specific keywords that highlight your niche Blogging and website copy need to include relevant keywords Each page should have a focus keyword     KEYWORDS
  13. 13. KEYWORDS
  14. 14. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Part 9: Trello - Productiviy tool for Entrprenuers    Friday 22nd May 2020 Subscribe to recieve free marketing guides

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