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PH11- Easy SEO for Small Business Owners (Part 2: Keyword Research)

It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency.

www.theoruby.com/news

In this session we will cover:
• Understanding what keywords are and how they help SEO
• How to perform simple keyword research • Keyword Planning – Free tool and overview
• Using Google Analytics to find search terms
• The importance of Long-tail keywords

The main goal is to understand how to use keywords on your website to increase traffic and ROI.
There will a networking element of this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months.

If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides

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PH11- Easy SEO for Small Business Owners (Part 2: Keyword Research)

  1. 1. Easy SEO: How to rank higher on Google Part 2 Keyword Research
  2. 2. A keyword is simply a search term that a user enters on Google Such as "Marketing" Google scrapes all websites to find pages that use that word Website Pages are ranked in order of their relevance and quality Giving the user the best results to answer their query   (plus other SEO factors from our last session) www.theoruby.com/news What are keywords?
  3. 3. Keyword research involves finding out important words and phrases to include on your website Find out how many users search for each word and how difficult it is to rank for them There are hundreds of websites and tools to make this process easier with varying costs and results The tools allow you to see similar and related keywords   What is keyword research?
  4. 4. My marketing guide series focuses on digital marketing training for small businesses in London. I know people are searching for “How to get to page 1 on Google” , “What does SEO mean?” “WordPress VS WiX” “How to find new business on LinkedIn”   I used a keyword planner to know which words to include in my website copy to attract traffic from Google (Organic)   Pro Tip: Every page on your website should have unique keywords Keyword Research Example
  5. 5. Think niche and specific... (there are 2 types of keywords) Head keywords - far reaching general terms like technology / car Long-tail Keywords - Specific combination of terms Elementor Pro website designer in Ealing Specific terms will have less competition on Google and you will have more chance of being found. What are long-tail keywords
  6. 6. What are long-tail keywords
  7. 7. Where do they go? H1 title (main title for each page) Embedded into copy on page Alt text behind images Within SEO wizard - see Part 1 www.theoruby.com/news In your social media posts - See WordPress 101 next week!     -     
  8. 8. GOOGLE KEYWORD PLANNER
  9. 9. GOOGLE TRENDS
  10. 10. Keyword Research Example In this example I will be using the free keyword planner on neilpatel.com it's fast, free and user friendly - not affiliated just my favourite User guide https://neilpatel.com/blog/keyword-research/ -     
  11. 11. Suggestions - similar keywords to your choice Related - realted terms that might be complimentary Questions - questions relating to your keyword Prepositions - similar sales focused keywords Comparisons - VS or Top or Best Types of Keywords 
  12. 12. VOL - Search volume – number of searches the keyword has during a month CPC - Cost per click – average cost per click for a Google Ad PD - Paid difficulty – estimated competition in paid search SD - SEO difficulty – estimated competition in organic search Grey ? will remind you!
  13. 13. Related Keywords
  14. 14. Questions - Important
  15. 15. Prepositions
  16. 16. Comparisons
  17. 17. Keyword Overview Est visits – estimated monthly visits Links – backlinks that link to this domain DS – Domain score – rating out of 100 Social shares – how many times this page has been shared socially
  18. 18. What now? Don't panic - try to just pick one keyword for each page of your site You will learn over time which words to include in your copy and can come back to this research tool when you feel more comfortable. E.G. Each bitesize marketing guide focuses on a different marketing topic  SEO tips for small businesses - London SEO experts - therapist keyword research
  19. 19. Pro Tip - FAQ Page
  20. 20. Pro Tip - FAQ Page Include answers about your company - delivery and returns - UX Include general questions about your niche - SEO focused Use the most popular questions about your niche and anser them all in one easy accordian style format This is the only time you can add lots of keywords onto a single page and not be marked for keyword stuffing
  21. 21. Pro Tip - Competitor Keywords Enter your top competitor and see all the keywords Export this list as an excel file and refer to it whenever you are writing new content Content is king! Detailed and updated content wins. Try to offer helpful content that answers a customers question - showcases your ability and drives traffic to your site (my intention for the weekly Bitesize Marketing Guide Series)
  22. 22. Final Thoughts Pick a single theme for your website and be specific Pick a niche for each page - long tail keywords perform better Pick buzz words and trends - use Google Trends Create content around niche keywords to drive traffic Update content as often as needed I offer a free 1 hour marketing review if you would like more info
  23. 23. References Google Keyword Planner Google Trends www.neilpatel.com www.moz.com/beginners-guide-to-seo/keyword-research www.blog.hubspot.com/marketing/how-to-do-keyword-research www.semrush.com  www.ahrefs.com www.seoquake.com
  24. 24. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Power Hour 12 - WordPress 101 19th June 2020, 12pm BST Subscribe to recieve free marketing guides www.theoruby.com/news

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