Transmedia storytelling


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A student project about setting a transmedia story...

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Transmedia storytelling

  2. 2. TRANSMEDIA STORYTELLING The name <ul><li>The expression “erga omnes” is frequently used in legal terminology describing obligations or rights towards all . </li></ul><ul><li>It is also generally used as a legal term describing obligations owned by states towards the community of states as a whole. </li></ul><ul><li>In this case, the highlight is on the right for everyone to claim his individuality within the society, giving the chance to make people express their political positions directly. </li></ul><ul><li>That’s the “smartest” alternative to the traditional channels, delivering an unprecedented informative and logistic support. </li></ul>
  3. 3. TRANSMEDIA STORYTELLING History <ul><li>Promoted by a group of activists who have been experiencing the american political scene from years, erga omnes was founded in Dallas in the early 2010 spring. </li></ul><ul><li>First appearances date back to March. Small but loud demonstrations took place in the main city’s point of attraction. </li></ul><ul><li>From there on, more and more people join e.o.’s cause becoming active promoters. </li></ul>
  4. 4. TRANSMEDIA STORYTELLING Core concepts <ul><li>Even without being against either Democrats or Republicans, the erga omnes movement strongly believes in and supports a structural change in the political culture. </li></ul><ul><li>The model proposed is a consociative democracy , where we have elites and politicians with coalitional inclinations and an heterogeneous structure of society. </li></ul>
  5. 5. TRANSMEDIA STORYTELLING Values <ul><li>1) RESPECT </li></ul><ul><li>2) PASSION </li></ul><ul><li>3) SOCIAL RESPONSABILITY </li></ul>
  6. 6. TRANSMEDIA STORYTELLING Values <ul><li>1) RESPECT </li></ul><ul><li>2) PASSION </li></ul><ul><li>3) SOCIAL RESPONSABILITY </li></ul>
  7. 7. TRANSMEDIA STORYTELLING Values: Respect <ul><li>Everything starts from here. </li></ul><ul><li>From our unique diversity as human beings it should come clear how important is to recognize a series of essential civil rights. </li></ul><ul><li>Income disposal, sexual orientation, religion beliefs and ethnicity must not be seen as barriers to an individual involvement in the society. </li></ul><ul><li>A real way to put it into practice is to defend from any barren moralistic accusation and prohibition attempt. </li></ul><ul><li>The slogan is Law is law but life is life . </li></ul>
  8. 8. TRANSMEDIA STORYTELLING Values <ul><li>1) RESPECT </li></ul><ul><li>2) PASSION </li></ul><ul><li>3) SOCIAL RESPONSABILITY </li></ul>
  9. 9. TRANSMEDIA STORYTELLING Values: Passion <ul><li>Stop to the politics taking care of something just for personal or party’s interests; to hierarchical power structure based on economic and social status; to lobbying and hypocrisy; to the silence of convenience. </li></ul><ul><li>Bottom-up activism, group meetings, presence on the territory, local committee, loose bureaucratic structure, slim and lithe organization. </li></ul><ul><li>The slogan is “Less is more” </li></ul>
  10. 10. TRANSMEDIA STORYTELLING Values <ul><li>1) RESPECT </li></ul><ul><li>2) PASSION </li></ul><ul><li>3) SOCIAL RESPONSABILITY </li></ul>
  11. 11. TRANSMEDIA STORYTELLING Values: Social Responsability <ul><li>“ Green issue”: keeping consciences alive about the threats our World is facing. Few words, many facts. Being environmentalist is not just something cool. It’s a real commitment and even if it could be hard at the beginning, in the long run gives more benefits than expected. </li></ul><ul><li>“ Buck issue”: being aware of how the price structure influence our day-to-day life; how minimum real wages are the basis for a health economy; how not consumerism but misperception in the value and utility of some goods represents the risk. </li></ul>
  12. 12. TRASMEDIA STORYTELLING Action <ul><li>The intention is to activate a massive and widespread multimedia campaign. People will experience our view through a variety of channels, both real and digital. </li></ul><ul><li>A campaign touching many U.S. towns and cities. </li></ul><ul><li>Informative meetings and workshops in the colleges. </li></ul><ul><li>A website http:// </li></ul><ul><li>A video campaign </li></ul><ul><li>Billboards and logo viral marketing. </li></ul>
  13. 13. TRANSMEDIA STORYTELLING What’s beyond? <ul><li>From one blog to the other. </li></ul><ul><li>Similar in some traits, recalling the original one. </li></ul><ul><li>Conceived and structured as a commercial space. </li></ul>
  14. 14. TRANSMEDIA STORYTELLING What’s beyond? <ul><li>Erga Omnes is actually a new brand company entering the apparel industry. </li></ul><ul><li>It isn’t so much known, so it needed some push strategy to be more competitive in the market. </li></ul><ul><li>With the goal to increase its brand awareness among its target,, the company decided to launch a new marketing campaign. </li></ul><ul><li>Careful to the new trends and willing to present itself in a original way, Erga Omnes create a fake political movement with its own name. </li></ul>
  15. 15. TRANSMEDIA STORYTELLING What’s beyond? <ul><li>WHY A POLITICAL CAMPAIGN? </li></ul><ul><li>Engage people in something they really care </li></ul><ul><li>Create an affectionate customer base </li></ul><ul><li>CUSTOMER  TARGET: </li></ul><ul><li>Unisex </li></ul><ul><li>Age 15-35 </li></ul><ul><li>Open minded </li></ul><ul><li>“ Social Animals” </li></ul><ul><li>Trend-setters </li></ul><ul><li>Income disposal is not a main issue since price range is wide and affordable for any kind of demand </li></ul>
  16. 16. TRANSMEDIA STORYTELLING What’s beyond? <ul><li>BENEFITS </li></ul><ul><li>Be the first to do this kind of experiment. </li></ul><ul><li>Expand the traditional field of the apparel companies, playing effectively on the national social and political scene. </li></ul><ul><li>Free media coverage. </li></ul><ul><li>COUNTER-INDICATIONS </li></ul><ul><li>Create confusion about who we really are. </li></ul><ul><li>Lose a potential segment of the market. </li></ul><ul><li>Don’t be able to manage the requiring amount of work to give credibility to the project. </li></ul>
  17. 17. TRANSMEDIA STORYTELLING What’s next? <ul><li>The campaign wasn’t set up with the real intent to do political activity. However, people can affect situation in unexpected way. </li></ul><ul><li>Erga Omnes wouldn’t be a political party. It hasn’t the necessary skills to do that. Anyway, it could be the symbol of a new lifestyle, creating a community of consumers/supporters </li></ul><ul><li>The ultimate goal would be a co-creation process where people really committed in the new brand experience help the company to continuously reshape and update the brand identity. </li></ul>