Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ryan Fisher GTP+ Presentation

546 views

Published on

Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+.

Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these. Not only has his experience impacted hugely on the way he perceives communications in general, but the way he views the world.

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

Ryan Fisher GTP+ Presentation

  1. 1. ryan fisher | brazil november 2008
  2. 3. brasilia teimosa, recife
  3. 7. the family
  4. 9. GTP+
  5. 10. the solidarity kitchen
  6. 11. INATA
  7. 13. the strategy <ul><li>Get the people of recife </li></ul><ul><li>To visit the solidarity kitchen </li></ul><ul><li>By telling them about the kitchen and what GTP+ does in fighting for respect and human rights of those living with HIV and AIDS </li></ul>
  8. 14. 3 audiences <ul><li>people of recife </li></ul><ul><li>other charities </li></ul><ul><li>large organisations </li></ul>
  9. 15. creative idea <ul><li>Tudo fica mais gostoso numa Cozinha Solidária </li></ul><ul><li>(Roughly translates to: Everything tastes better at the Solidarity Kitchen.) </li></ul>
  10. 16. the solution
  11. 22. street presence
  12. 23. interior presence
  13. 25. flyers and posters for other charities
  14. 26. the results

×