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Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+.
Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these. Not only has his experience impacted hugely on the way he perceives communications in general, but the way he views the world.