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Marketing to Millennials with Snapchat & Instagram

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Marketing to Millennials with Snapchat & Instagram

  1. 1. Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat Raleigh Public Relations Society Luncheon June 23, 2015 by Sharon Dawson @TheeDesign
  2. 2. “Millennials are selfish consumers of social media” Quote by Justin Lafazan from DMFB 2015 Conference
  3. 3. •Phone next to them when sleep •On desk at work •On table during meetings •Average attention span: 8 seconds Millennials
  4. 4. Where should I spend my time
  5. 5. Meerkat vs Periscope
  6. 6. Live Streaming •Post when people can view •Interesting •Needs to be watched NOW •Great for sports, political rally, breaking news
  7. 7. Meerkat •Darling of SXSW •Blocked by Twitter when Twitter bought Periscope •iPhone only
  8. 8. Periscope • Saves broadcast after over, so people can view later • iPhone and Android • Being adopted by celebrities & events • CNN Royal Correspondent Max Foster for Princess Charlotte’s birth
  9. 9. Winner: Periscope •Integrates with Twitter •Save broadcast afterwards Keep an eye on YouTube to make a big play in this space
  10. 10. Vine vs Instagram
  11. 11. Vine vs Instagram Vine Instagram 20 million users 130 million users 6 seconds 15 seconds Loops videos Plays video once No filters 13 filters Share on Vine, FB, Twitter Share on FB, Twitter, Tumblr, Email
  12. 12. Winner: Instagram •Millennials 2nd most popular social network •Use existing account •Filters for videos •More time allotted – 3 to 15 seconds
  13. 13. Where should I spend my time
  14. 14. Snapchat
  15. 15. Build Your Story •31 Character Limit
  16. 16. Users •Majority between 13 to 25 •70% are female •2/5 of 18 year olds use it multiple times a day
  17. 17. Snapchat •Private •Add via smartphone only •Must take pics in app •No hashtags •31 Character limit
  18. 18. Brands •Taco Bell •MTV •Sour Patch Kids •The Voice •Grub Hub
  19. 19. Instagram
  20. 20. Users •Ages 18-34 •90% of users are under 35 •68% female •23% of teens says is favorite social media
  21. 21. Instagram •#hashtag •Add via smartphone only •No ads allowed •3-15 second videos
  22. 22. Brands •National Geographic, Victoria’s Secret, Nike, Forever 21, Starbucks •Videos: MTV, NBA, GoPro, Wendy’s, HBO’s Girls
  23. 23. Stay in Touch • •