Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case Study For Shoppers Stop

654 views

Published on

Shopper Stop partnered with Blogmint to promote their EOSS sale on social media.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Case Study For Shoppers Stop

  1. 1. w w w . b l o g m i n t . c o m KOL Campaign Shoppers Stop
  2. 2. 2 Campaign Overview Objective  Generate hype and excitement around the products & #EOSS sale of Shoppers Stop through social media & blogs.  The study concludes that shopping experience has a direct influence on customer loyalty & hence shoppers stop needed a digital strategy for same. Solution  Blogmint actually developed a home to home plan because we believe trial is very important in a product like this and facilitated that trial by taking it to the consumers.  Blogmint engaged 100+ Bloggers & Twittteratis for this campaign and delivered 13 million+ impressions.  After product trial, bloggers documented experience for Shoppers Stop products through social media and blogs resulting into 1,00,000+ Blog Views. 01
  3. 3. 3 Phase 1: Experiential Blogging: Shoppers Stop Products Trial02 Solution Social engagement was done around these blogs highlighting the USP’s of these products. To maintain the authenticity, a bloggers outreach was chosen as a route to generate positive conversations about Shoppers Stop Products. 100+ bloggers were sent Shoppers Stop Hampers to experience the best products in town.
  4. 4. 4 Phase 2: Positive WOM + Published Blog Posts03
  5. 5. 5 Phase 3: Social Media Engagement  #EOSS Sale04
  6. 6. 6 What were the results? 500+ Influencers With a reach of 5,678,339 13 million+ Impressions 7 million+ reach 10,000+ Twitter Engagement, 1,00,000+ Blog Views 100+ Bloggers, Twitteratis 05
  7. 7. w w w . b l o g m i n t . c o m https://www.blogmint.com/ Logix Techno Park, Tower B, 4th Floor Sector - 127, Noida Uttar Pradesh, INDIA Sales (India): +91-9999870202

×