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Case Study For Shoppers Stop


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Shopper Stop partnered with Blogmint to promote their EOSS sale on social media.

Published in: Marketing
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Case Study For Shoppers Stop

  1. 1. w w w . b l o g m i n t . c o m KOL Campaign Shoppers Stop
  2. 2. 2 Campaign Overview Objective  Generate hype and excitement around the products & #EOSS sale of Shoppers Stop through social media & blogs.  The study concludes that shopping experience has a direct influence on customer loyalty & hence shoppers stop needed a digital strategy for same. Solution  Blogmint actually developed a home to home plan because we believe trial is very important in a product like this and facilitated that trial by taking it to the consumers.  Blogmint engaged 100+ Bloggers & Twittteratis for this campaign and delivered 13 million+ impressions.  After product trial, bloggers documented experience for Shoppers Stop products through social media and blogs resulting into 1,00,000+ Blog Views. 01
  3. 3. 3 Phase 1: Experiential Blogging: Shoppers Stop Products Trial02 Solution Social engagement was done around these blogs highlighting the USP’s of these products. To maintain the authenticity, a bloggers outreach was chosen as a route to generate positive conversations about Shoppers Stop Products. 100+ bloggers were sent Shoppers Stop Hampers to experience the best products in town.
  4. 4. 4 Phase 2: Positive WOM + Published Blog Posts03
  5. 5. 5 Phase 3: Social Media Engagement  #EOSS Sale04
  6. 6. 6 What were the results? 500+ Influencers With a reach of 5,678,339 13 million+ Impressions 7 million+ reach 10,000+ Twitter Engagement, 1,00,000+ Blog Views 100+ Bloggers, Twitteratis 05
  7. 7. w w w . b l o g m i n t . c o m Logix Techno Park, Tower B, 4th Floor Sector - 127, Noida Uttar Pradesh, INDIA Sales (India): +91-9999870202