w w w . b l o g m i n t . c o m
Campaign Brief: WHY SO SWEET01
Navratri in the age of
Duration - 2 months
A quick research by the
Kurkure team revealed that
most greetings, cards, invites
and wishes conversed in a
very clichéd manner.
To add a twist to it, Kurkure
wanted Influencers to create
their own greetings which are
fun, edgy and etch a smile on
the gifter and receiver’s
Blogmint engaged 1,000+
Instagramers for this campaign and
delivered 30 million+ reach.
Throughout the campaign we
generated Social media buzz.
Over 30k greetings had been
created from the website during the
SolutionThe brand upped its digital presence
twice as compared to last year and
created agile social front with the
Kurkure created various characters like the laddu
feeder, the nosy aunty, the perpetual compliment
showering Bhabhi and all such over sweet people
who come out of the blue during festivals.
Kurkrure’s Karvachauth video on Instagram
had more likes than Shilpa Shetty’s Dubsmash
video on about the same festival. :D
A defined objective with a well rounded
execution makes #WhySoSweet one of the
largest festive campaigns on social media.