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Let's say you have a Customer Relationship Management System ('CRM'); it does many things well, but serves many masters across the business and is no longer optimized for your business needs, especially those of your sales professionals and sales managers. You know it should be able to do everything you require, including the integration of your sales performance program, and right now you are at the point of deciding between building your own solution or buying in a proven software solution to sit within your CRM. That way you can make sure you reap the benefits of investing in sales performance best practice and get your people doing the right things month after month. Does this sound familiar?