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Social Media Toolkit


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Engagement tips for NTEA members and Work Truck Show exhibitors

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Social Media Toolkit

  1. 1. Social Media Toolkit For NTEA members and Work Truck Show exhibitors
  2. 2. About NTEA Established in 1964, NTEA - the Association for the Work Truck Industry, represents more than 1,950 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show® , Green Truck Summit and Fleet Technical Congress. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario, Canada. For more information, call 800-441-6832 or visit 2
  3. 3. Table of contents 4-5 Introduction 6-10 NTEA’s Big Four 11 Other media 12 Get started 13-14 Establish a policy 15-19 Platform selection 20 Tools 21 For Work Truck Show exhibitors 22 For NTEA members 23 Best practices 3
  4. 4. Introduction Social media has changed the way people market their businesses, brands and products. As the leading association for the work truck industry and producer of The Work Truck Show, we want to make it easy for you to participate in social media. The following will help you understand popular platforms with tips on how to promote your involvement in the Association and its events We are pleased to introduce this Social Media Toolkit as a resource for you. 4
  5. 5. Introduction Continued Why use this toolkit? The answer is simple –– to magnify your outreach. This toolkit explains NTEA’s social media activities and how you can interact with us on each platform. Many voices are louder than one. 5
  6. 6. NTEA’s Big Four Work truck professionals appreciate having an official space to share, chat and ask questions. NTEA’s four key social media platforms are Facebook, Twitter, LinkedIn and Instagram. 6
  7. 7. NTEA’s Big Four Continued Like NTEA and Work Truck Show pages for targeted news and year-round engagement. Once you’ve liked us, make sure to select the Following box on our pages, then select See first and All on to get notifications in your news feed. Also, remember to share our stories and posts. • NTEA Facebook page: • The Work Truck Show Facebook page: Facebook 7
  8. 8. NTEA’s Big Four Continued Follow us for up-to-the-minute updates on Association and Work Truck Show activities. To follow, visit: • NTEA News: • NTEA Canada: • The Work Truck Show: • For Work Truck Show exhibitors: • Job postings: If you like our tweets, please retweet them. Twitter 8
  9. 9. NTEA’s Big Four Continued Join NTEA’s company page on LinkedIn to connect with our team and industry peers: • If you find our content informative, please share with your network. LinkedIn 9
  10. 10. NTEA’s Big Four Continued Connect with us on Instagram for a visual journey of the work truck industry. • • Instagram 10
  11. 11. Other media Be sure to check out our YouTube channel and flickr galleries: • Youtube. View NTEA videos at View Work Truck Show videos at • Flickr. View photography at tinyurl.comflickr-ntea 11
  12. 12. Get started Before you start a social media program for your business, you need to ask yourself a few questions. Weigh your options well. If you don’t have the time or resources to fully implement a program, you may need to determine if it’s worthwhile. A. Who will maintain the platforms? And do we have resources for monitoring and contact via social media channels? B. What objectives are we trying to achieve? C. Who is our audience? D. What is our message? 12
  13. 13. Establish a policy So, you’ve decided that you want to create a social media program. It’s now time to create a framework and policy for your program. 13
  14. 14. Establish a policy Continued Who is responsible for what? In theory, it’s great to have one lead. But the true power is in syndication and collaborative information sourcing. Under this system, a company has one point person to traffic and control message and overall integrity, while empowering other employees as social media team members who can post on behalf of the organization. The point person is also responsible for monitoring and responding to third-party content. And, each social media platform requires a terms-of-use to define the rules of engagement. Sound confusing? For more information, contact Laura Heidrich at or 800-441-6832, ext. 110. 14
  15. 15. Platform selection Now that you have the resources and policies to make it happen, what platforms should you use? You don’t need to use all of them; in fact, you may want to purposefully limit your social media program to one or two targeted channels. Read on to learn which tools fit your need. 15
  16. 16. Facebook By the numbers: Two billion monthly active users. Facebook is easy to use to create dialogue, to push out notifications and to promote activities. Facebook pages for NTEA and The Work Truck Show are active year-round. 16
  17. 17. Twitter By the numbers: More than 328 million monthly active users. Twitter is good for sharing breaking news. Allows members to publicly post and share short, 140-character messages. NTEANews, NTEA_Canada, WorkTruckShow, WTS_Exhibitors and NTEAJobs Twitter accounts are populated multiple times a week. Official hashtags for The Work Truck Show 2018, Green Truck Summit and Fleet Technical Congress are #worktrucks18, #greentrucks18 and #fleets18. 17
  18. 18. LinkedIn By the numbers: More than 500 million members. LinkedIn is useful for connecting with professional colleagues and sharing internal information within closed groups. Many businesses manage LinkedIn company pages. NTEA’s company page work-truck-industry is populated multiple times a week. 18
  19. 19. Instagram By the numbers: 700 million monthly active users. Instagram is a massive mobile social network used by businesses to engage followers and promote their brand. It enables users to share photos and videos (15 seconds max) on a variety of other platforms, such as Facebook, Twitter, Tumblr and flickr. NTEA and Work Truck Show Instagram accounts are populated multiple times a week. 19
  20. 20. Tools Here are some resources to help you build your platforms, and schedule, monitor and manage your messages: • Facebook business page: • Twitter business profile: business-profile.html • LinkedIn: • Instagram for business: Questions? Contact Laura Heidrich at or 800-441-6832, ext. 110. 20
  21. 21. For Work Truck Show exhibitors Join the conversation on Twitter! Use the official hashtag - #WorkTrucks18 How to access the information you care about as an exhibitor: • Follow @WTS Exhibitors on Twitter to get up-to-the-minute information. • At your fingertips: Visit 21
  22. 22. For NTEA members Your news is important to us, and so we want to follow you on social media. In fact, as part of our new member onboarding process, we ask where to find you. If you see we’ve missed you, please contact Laura Heidrich at or 248-489-7090, ext. 110, and we will add and follow you! 22
  23. 23. Best practices Share. Social media is about sharing. Be sure to encourage your stakeholders to share your information through multiple channels. Tag. Include other companies in your events/happenings. Alert someone when you talk about them. Give credit when due. To tag someone in a Twitter, Facebook or LinkedIn post, type @ followed by the handle they use for that platform. On Instagram, tap Tag People from the Share screen, tap the image, and then start entering their name/username and select them from the dropdown menu. Embed. Embed your Facebook or twitter feed into your web page. This allows for readily updated information. Monitor and evaluate. Establish protocols to monitor social media — including metrics to measure success — whether it’s once a day or once an hour. 23
  24. 24. Questions? Contact or 800-441-6832, ext. 110 We can also be reached across each of NTEA’s social media platforms. Feel free to send us a private message with any questions. We’re happy to help. 24