Social Media Toolkit
For NTEA members and Work Truck Show exhibitors
Established in 1964, NTEA - the Association for the Work Truck Industry,
represents more than 1,950 companies that manufacture, distribute, install, sell
and repair commercial trucks, truck bodies, truck equipment, trailers and
accessories. Buyers of work trucks and the major commercial truck chassis
manufacturers also belong to the Association. NTEA provides in-depth technical
information, education and member programs and services, and produces The
Work Truck Show® , Green Truck Summit and Fleet Technical Congress. The
Association maintains its administrative headquarters in suburban Detroit and
government relations offices in Washington, DC, and Ottawa, Ontario, Canada.
For more information, call 800-441-6832 or visit ntea.com.
Table of contents
6-10 NTEA’s Big Four
11 Other media
12 Get started
13-14 Establish a policy
15-19 Platform selection
21 For Work Truck Show exhibitors
22 For NTEA members
23 Best practices
Social media has changed the way people market their
businesses, brands and products. As the leading association for
the work truck industry and producer of The Work Truck Show, we
want to make it easy for you to participate in social media. The
following will help you understand popular platforms with tips on
how to promote your involvement in the Association and its events
We are pleased to introduce this Social Media Toolkit as a resource
Why use this toolkit?
The answer is simple –– to magnify your outreach. This toolkit explains
NTEA’s social media activities and how you can interact with us on each
platform. Many voices are louder than one.
NTEA’s Big Four
Work truck professionals appreciate having an official space to share,
chat and ask questions. NTEA’s four key social media platforms are
Facebook, Twitter, LinkedIn and Instagram.
NTEA’s Big Four Continued
Like NTEA and Work Truck Show pages for targeted news and year-round engagement. Once
you’ve liked us, make sure to select the Following box on our pages, then select See first and All
on to get notifications in your news feed. Also, remember to share our stories and posts.
• NTEA Facebook page: facebook.com/NTEA.TheAssociationForTheWorkTruckIndustry
• The Work Truck Show Facebook page: facebook.com/TheWorkTruckShow
NTEA’s Big Four Continued
Follow us for up-to-the-minute updates on Association and Work Truck Show activities. To follow, visit:
• NTEA News: twitter.com/nteanews
• NTEA Canada: twitter.com/NTEA_Canada
• The Work Truck Show: twitter.com/WorkTruckShow
• For Work Truck Show exhibitors: twitter.com/WTS_Exhibitors
• Job postings: twitter.com/NTEAJobs
If you like our tweets, please retweet them.
NTEA’s Big Four Continued
Join NTEA’s company page on LinkedIn to connect with our team and industry peers:
If you find our content informative, please share with your network.
NTEA’s Big Four Continued
Connect with us on Instagram for a visual journey of the work truck industry.
Be sure to check out our YouTube channel and flickr galleries:
• Youtube. View NTEA videos at youtube.com/user/nteavideos
View Work Truck Show videos at tinyurl.com/wts-youtube
• Flickr. View photography at tinyurl.comflickr-ntea
Before you start a social media program for your business, you need to
ask yourself a few questions. Weigh your options well. If you don’t have
the time or resources to fully implement a program, you may need to
determine if it’s worthwhile.
A. Who will maintain the platforms? And do we have resources for
monitoring and contact via social media channels?
B. What objectives are we trying to achieve?
C. Who is our audience?
D. What is our message?
Establish a policy
So, you’ve decided that you want to create a social media program.
It’s now time to create a framework and policy for your program.
Establish a policy Continued
Who is responsible for what? In theory, it’s great to have one lead. But the
true power is in syndication and collaborative information sourcing. Under
this system, a company has one point person to traffic and control message
and overall integrity, while empowering other employees as social media
team members who can post on behalf of the organization. The point
person is also responsible for monitoring and responding to third-party
And, each social media platform requires a terms-of-use to define the rules
Sound confusing? For more information, contact Laura Heidrich at
email@example.com or 800-441-6832, ext. 110.
Now that you have the resources and policies to make it happen, what
platforms should you use? You don’t need to use all of them; in fact, you
may want to purposefully limit your social media program to one or two
targeted channels. Read on to learn which tools fit your need.
By the numbers: Two billion monthly active users.
Facebook is easy to use to create dialogue, to push out notifications and to
Facebook pages for NTEA and The Work Truck Show are active year-round.
By the numbers: More than 328 million monthly active users.
Twitter is good for sharing breaking news. Allows members to publicly post and
share short, 140-character messages.
NTEANews, NTEA_Canada, WorkTruckShow, WTS_Exhibitors and NTEAJobs Twitter
accounts are populated multiple times a week. Official hashtags for The Work
Truck Show 2018, Green Truck Summit and Fleet Technical Congress are
#worktrucks18, #greentrucks18 and #fleets18.
By the numbers: More than 500 million members.
LinkedIn is useful for connecting with professional colleagues and sharing
internal information within closed groups. Many businesses manage LinkedIn
NTEA’s company page linkedin.com/company/ntea---the-association-for-the-
work-truck-industry is populated multiple times a week.
By the numbers: 700 million monthly active users.
Instagram is a massive mobile social network used by businesses to engage
followers and promote their brand. It enables users to share photos and
videos (15 seconds max) on a variety of other platforms, such as Facebook,
Twitter, Tumblr and flickr. NTEA and Work Truck Show Instagram accounts are
populated multiple times a week.
Here are some resources to help you build your platforms, and schedule,
monitor and manage your messages:
• Facebook business page: facebook.com/business/overview
• Twitter business profile: business.twitter.com/en/basics/create-a-twitter-
• LinkedIn: business.linkedin.com
• Instagram for business: business.instagram.com
Contact Laura Heidrich at firstname.lastname@example.org or 800-441-6832, ext. 110.
For Work Truck Show exhibitors
Join the conversation on Twitter! Use the official hashtag - #WorkTrucks18
How to access the information you care about as an exhibitor:
• Follow @WTS Exhibitors on Twitter to get up-to-the-minute information.
• At your fingertips: Visit worktruckshow.com/exhibitors
For NTEA members
Your news is important to us, and so we want to follow you on social media. In
fact, as part of our new member onboarding process, we ask where to find
you. If you see we’ve missed you, please contact Laura Heidrich at
email@example.com or 248-489-7090, ext. 110, and we will add and follow you!
Share. Social media is about sharing. Be sure to encourage your stakeholders
to share your information through multiple channels.
Tag. Include other companies in your events/happenings. Alert someone
when you talk about them. Give credit when due. To tag someone in a Twitter,
Facebook or LinkedIn post, type @ followed by the handle they use for that
platform. On Instagram, tap Tag People from the Share screen, tap the image,
and then start entering their name/username and select them from the
Embed. Embed your Facebook or twitter feed into your web page. This allows
for readily updated information.
Monitor and evaluate. Establish protocols to monitor social media —
including metrics to measure success — whether it’s once a day or once an
Contact firstname.lastname@example.org or 800-441-6832, ext. 110
We can also be reached across each of NTEA’s social media
platforms. Feel free to send us a private message with any
questions. We’re happy to help.