Social media for startups

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Presentation by Rachel Wareing, Social Media Editor, IPA at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

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Social media for startups

  1. 1. Social media for startups @RachelWareingSocial Media Editor, IPA
  2. 2. 1. Choose yourbusiness goals.
  3. 3. • What does my business need?• Who am I trying to reach?• What are they talking about and where are they talking?
  4. 4. 2. Startlistening.
  5. 5. • What are people saying about your business, your competitors, your industry sector?• Use Google Alerts or Mention to monitor keywords.• Use Hootsuite or Tweetdeck to manage your presence online & monitor keyword mentions.
  6. 6. 3. Tailor yourstrategy to yourgoals.
  7. 7. • Once youve defined your goals & researched online conversations, choose your tactics.• Your time is precious - be strategic.• A neglected profile can do more harm than good.
  8. 8. Case study 1:Well Seasoned
  9. 9. • Uses Twitter to add value to followers: o Shares interesting stories about local, seasonal food. o Uses network of producers and customers for good• In return, followers help to spread the word about new product launches.
  10. 10. Case study 2:Daily Grommet
  11. 11. • Each Grommet is launched with a YouTube video which tells the story of the product and its inventor.• Pinterest used for customer acquisition & research.
  12. 12. Case study 3:CambridgeSatchelCompany
  13. 13. • Built relationships with influential bloggers.• First people they approach when launching a new line or seeking reaction to new ideas.• Bloggers are willing to help because they have a passion for the brand.• But important to give something back.
  14. 14. 1. Use your businessgoals to shape yoursocial media strategy.
  15. 15. 2. Listen – respond –act.
  16. 16. 3. Do great work.
  17. 17. Photo creditsMáté MakarészThana ThaweeskulchaiWell SeasonedDaily GrommetCambridge Satchel CompanyJohn Milton

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