How mums use technology (IPA TouchPoints5 Survey)

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The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods. In this infographic, we look at how mums are changing the way they use technology whether it be Web surfing, shopping, social networking or reading. Subscribe here http://www.ipa.co.uk/touchpoints/ and continue the conversation on Twitter #IPATP

Published in: Lifestyle, Technology, Business
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How mums use technology (IPA TouchPoints5 Survey)

  1. 1. MUMS& tech Source: IPA TouchPoints5 Survey The proportion of mums using the internet in an average week The average amount of time mums use the internet per day The average amount of time mums social network per day 96% 1hr40M2HRS32M 74% 54% %ofmumsSOcialnetworking atleastonceaweekvsalladults
  2. 2. Percentage social networking per week Mums Ave adult Topwebsitesvisitedbymumsatleastonceaweek Google Facebook YouTUBE amazon eBAY 1 2 3 4 5 71% 51% 14% 8% %ofmumsvisitingwebsitesATLEASTONCEAWEEKvsalladults FACEBOOK INSTAGRAM
  3. 3. Facebook Mums Ave adult Instagram Mums Ave adult 8% Groupon Mums Ave adult 19% 11% eBay Mums Ave adult 32% 25% groupon ebay of mums use an ereader in an average week compared with 19% of all adults 24% The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods.
  4. 4. looking at how they use media, how they communicate, how they shop, their attitudes and their moods.

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