Corporate Overview Deck 2014

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Corporate Overview Deck 2014

  1. 1. We are committed to selling products with positive values.
  2. 2. The Grommet is a product launch platform. Waka Waka Launched 1/10/13
  3. 3. Cut Maps Launched 4/16/13 We launch undiscovered products & help them succeed; we call them Grommets.
  4. 4. Grommets aren’t just things. Grommets are products with a purpose invented by people with stories. Constructive Eating Launched 11/25/09
  5. 5. At The Grommet, we go big. We’ve launched over 2,000 companies & 10,000 products since our start in 2008. Cameo by RUX, Heirloom Rattles Launched 10/25/12
  6. 6. To give your product the supercharged amplification it deserves… …We produce a complete media campaign to make sure you and your product shine – this includes a media rich, e-commerce enabled web page with an aspiring video, photography and high quality written content to bring your product’s story to life.
  7. 7. We’re backed by The largest online retailer in Japan, because like us, they say “Buy from people, not the internet.”
  8. 8. Consumers come to our website to see new and innovative products every day. Lib Party Ornaments Launched 5/1/13
  9. 9. Our Community “votes” with their purchases. They value Grommets that are a part of the following markets:
  10. 10. Made in the USA Reefleece Launched: 10/10/12
  11. 11. Esperos Launched: 8/20/13 Social Enterprises
  12. 12. Natural & Eco Freshpaper Launched: 10/15/12
  13. 13. Charities Wine to Water Launched: 12/25/09
  14. 14. Handcrafted Fisher Blacksmithing Launched 4/26/2013
  15. 15. Underrepresented Entrepreneurs Sombrilla Launched 7/11/13
  16. 16. Crowdfunded Products Cookoo Launched 1/18/13
  17. 17. Today we launch products across 20 different verticals
  18. 18. But if something is Grommet worthy, it doesn’t have to fit within one of our categories, we’ll make a new one.
  19. 19. We successfully marketed Malpaca luxury pillows online... Launched 8/31/12
  20. 20. Launched 4/2/12 …and we built a new market for the ultimate fuzz remover, Gleener.
  21. 21. We have helped many Grommets achieve broad market appeal.
  22. 22. Sugru, Self Setting Rubber Launched 11/4/11
  23. 23. Launched 10/8/10 Perplexus, 3D Ball Maze Game
  24. 24. Cuppow, Mason Jar Lid Launched 4/19/12
  25. 25. We’ve helped educate consumers on cutting edge technologies.
  26. 26. Aftershokz, Earphones Launched: 4/17/12
  27. 27. Picture Keeper, Photo Backup Storage Launched 8/23/11
  28. 28. Launched 6/17/11 FitBit, Wireless Activity Tracker
  29. 29. As a company, we’re growing, and fast! 500%   450%   400%   350%   300%   250%   200%   150%   100%   50%   0%   Q3  2012  YOY  Growth   Q4  2012  YOY  Growth   Q1  2013  YOY  Growth   Q2  2013  YOY  Growth    
  30. 30. We have helped catapult great products to success.
  31. 31. You might recognize some of these former Grommets…
  32. 32. Bananagrams, Word Game Launched 12/18/09
  33. 33. Launched 9/23/10 SodaStream, Home Soda Maker
  34. 34. BabyCakes, Cupcake Maker Launched 8/31/10
  35. 35. FoodShouldTasteGood, Snack Chips Launched 8/18/09
  36. 36. Corkcicle, Wine Chiller Launched 11/25/11
  37. 37. Alex and Ani, Bracelets Launched 7/8/10
  38. 38. Ideapaint, Whiteboard Paint Launched 10/1/09
  39. 39. And we’re investing in crowdfunded product concepts too!
  40. 40. 32 out of the 50 projects we’ve invested in were successfully funded 11 of those were significantly overfunded, meaning their final amount was exceedingly higher than their original ask.  
  41. 41. Grommets we’ve sourced through crowdfunding:
  42. 42. Cookoo, Connected Watch Launched 1/8/13
  43. 43. Sushiquik, Sushi Roller Launched 11/23/12
  44. 44. Holdster, Leather Jar Holder Launched 12/14/12
  45. 45. Launched 12/3/12 MakeyMakey, Invention Kit
  46. 46. Post-Crowdfunding Challenge: Scaling We take products post crowdfunding and help to make them into businesses.
  47. 47. You know what Citizen Journalism is... We do this for products. We call it…
  48. 48. We’re rooted in the philosophy of Citizen Commerce™ …whereby regular people form the commerce experience and suggest products that reflect their values and interests. Citizen Commerce™ turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products.
  49. 49. We believe that every purchase is an act of citizenship. Citizen Commerce has the power to bring the best products to the surface.
  50. 50. How We Participate in Citizen Commerce: The Grommet gets 200+ community submissions per week. Every year we launch over 250 products with a video story. Consumers vote with their dollars and their “likes.”
  51. 51. Where do our 200+ ideas a week come from?
  52. 52. Repeat Partners
  53. 53. The Grommet Pinterest Board: Consumers and Creators Pin Product Ideas
  54. 54. With our help, Grommets receive coverage by national consumer publications.
  55. 55. And the tech press have their eyes on us too.
  56. 56. Social media amplifies our product stories. Our reach includes 1,000,000 daily consumer impressions
  57. 57. Many of our products have generated significant buzz.
  58. 58. Love is Art (3.1M Pinterest Impressions)
  59. 59. FREEKey (2.5M Pinterest Impressions)
  60. 60. Zero Toys (2.5M Pinterest Impressions)
  61. 61. In addition to a supercharged amplification of your product, we can offer additional consultative advice and facilitate crucial retail connections to help you reach your overall goals.
  62. 62. Maybe your goal is to sell through specialty stores.
  63. 63. Maybe you have strategic growth aspirations toward large retail placement.
  64. 64. The Grommet can give you the audience, support to scale, and contacts to make your goals a reality.
  65. 65. 95% of our supporters are happy with their experience.
  66. 66. 93% of our supporters shop ahead of the curve, meaning they often purchase products that are technically or functionally innovative.
  67. 67. Whether you shop with
  68. 68. or Partner with The Grommet…
  69. 69. …you’re buying from and working with real people.
  70. 70. We can’t wait to learn about your product and its story …

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