Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WHAT A DIFFERENCE TWO YEARS MAKES Source: BrandAsset® Valuator USA, 2011  The Economist  Custom Study (All Economist Subsc...
Upcoming SlideShare
Loading in …5

Lean Back 2.0 - updated February 2012

Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of thinking from media companies. Digital is not a zero-sum game, he suggests, it is a huge growth opportunity.
To share your thoughts direct with Andrew, please email leanback at economist dot com

  • Be the first to comment