2001 2006 2011
No fewer journalists in Canada since 2001 (Statistics Canada)
Despite layoffs and buyouts at newspapers, the total number of Canadians
saying they work as journalists has held steady over the past decade.
NOBODY’S RUNNING OUT OF IDEAS
But we’ll want to identify the good ones.
Front Porch Forum You???TSN
You’re a good researcher and connector who
knows how to ask the right questions
You’re resourceful, and don’t get discouraged
when someone tells you ‘no’
You’re a great writer and editor
JOURNALISTS = GREAT
“Even as revenue-strapped news outlets
continue to cut staff, we need to celebrate in
2014 a new reality: Media entrepreneurship is
at an all-time high”
- Jan Schaffer, Executive Director of J-Lab
“LIFE’S TOO SHORT TO
HAVE DONE THIS
Ask about their problems. “What is the
hardest part about _____.”
Learn about their pain, and what they
currently do to resolve it.
Listen, romance, repeat, record
Tell your customers your value prop and
solution details. Present something.
How are they solving it today? Is this better?
Will they commit to trying it and a price?
Repeat, interview, and fine tune your Solution.
Do this until you feel ready to create your ‘Minimum
Viable Product’ to launch.
Track the metrics.. looking for traction.
Steve Blank - The friendly ‘Godfather’ of Lean
““I am more bullish about the future of the
news industry over the next 20 years than
almost anyone I know. You are going to see it
grow 10X to 100X from where it is today. “
- Marc Andreesen
Request for submissions open atYCombinator
On The Future of Journalism: