Digital Advantage

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The White Room’s Digital Advantage process helps organisations transform their business through more effective engagement, communication, collaboration and innovation. We help you understand the capacity your people to engage effectively with digital tools; we align this capacity with your wider business aims and objectives; and we set you off on the right track with a low-risk pilot project and Performance Management Framework to measure the impact on your bottom line.

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  • Digital Advantage

    1. 1. Who are we?The White Room are a research and digital trainingcompany with established exper tise and areputation for digital transformation.
    2. 2. What do we do?We transform organisations through research,strategy development and training for a digital world.
    3. 3. You can use social software to transformyour business
    4. 4. You can use social software to transformyour business from the inside.
    5. 5. Become a social organisation
    6. 6. Enterprise 2.0(Web 2.0 within the enterprise)“......the use of social software platforms withincompanies, or between companies and theirpartners or customers”Andrew McAfeeAssociate Professor, Harvard Business School
    7. 7. InnovateCollaborateCommunicate Close networks Distributed networks
    8. 8. Enterprise 2.0
    9. 9. Enterprise 2.0
    10. 10. Enterprise 2.0 COMMUNICATE
    11. 11. Enterprise 2.0 COMMUNICATE COLLABORATE
    12. 12. Enterprise 2.0 COMMUNICATE COLLABORATE INNOVATE
    13. 13. Enterprise 2.0 COMMUNICATE COLLABORATE INNOVATE ....SAVE & MAKE YOU MONEY
    14. 14. Enterprise 2.0 your supply chain
    15. 15. Enterprise 2.0 your supply chain
    16. 16. Web 2.0 in Enterprise
    17. 17. Web 2.0 in Enterprise
    18. 18. “Using social software internally has helped us delivercutting-edge and game-changing products, taking us indirections we may never have thought of, changing ourculture and the fundamental way we collaborate acrossour business.”Liam CleaverIBM
    19. 19. Web 2.0 in Enterprise
    20. 20. “Employees can be visible, build and strengthen networkties, find experts and information, share knowledge andwork together. This creates enormous value for ourbusiness and organisation.”Dr. CheeChin LiewEnterprise Community Manager
    21. 21. Web 2.0 in Enterprise
    22. 22. “Someone inside your organisation today knows how toanswer your specific question, solve your specific problemor take advantage of your current opportunity better thanyou do. You need to find them and find a way to workcollaboratively and productively with them.”Ian LaflyCEO
    23. 23. Web 2.0 in Enterprise
    24. 24. Scapa is a worldwide leading manufacturer of bondingproducts and adhesive components for applications inthe electronics, medical, industrial and transportationmarkets. UK and Group headquarters located in Ashtonunder Lyne.
    25. 25. Scapa is a worldwide leading manufacturer of bondingproducts and adhesive components for applications inthe electronics, medical, industrial and transportationmarkets. UK and Group headquarters located in Ashtonunder Lyne.Scapa Group had some lean years 2008-2010, neededto enter new markets whilst keeping costs under closecontrol.
    26. 26. New market entry: Trying to work with customers(who compete with each other) in a simultaneous dialogue.Cost management: Reduce cost of travelling to meetingsthroughout Europe.
    27. 27. New market entry: Trying to work with customers(who compete with each other) in a simultaneous dialogue.Cost management: Reduce cost of travelling to meetingsthroughout Europe.Solution: Use of virtual meeting
    28. 28. New market entry: Trying to work with customers(who compete with each other) in a simultaneous dialogue.Cost management: Reduce cost of travelling to meetingsthroughout Europe.Solution: Use of virtual meetingResult:Cost reduction of £12k in one financial year by reducingcross EU travel time.Plus this allowed Scapa to launch a new product into amarket worth £ 1.3m pa (which they were previously unableto enter due to restrictions on having all interested partnersmeeting together)
    29. 29. “..with a huge variety of adhesives on the market ...thestrategic use of these tools have allowed us to prioritisenew products for new markets at very minimal expense.”Barry AndrewCommercial Director Europe
    30. 30. Web 2.0 in Enterprise
    31. 31. What’s in it for you?collective intelligence - create natural workgroups based on expertise not location
    32. 32. What’s in it for you?collective intelligence - create natural workgroups based on expertise not location“With a scattered workforce across theglobe Alcatel-Lucent now has more than19,000 employees creating work groupsand social communities sharing informationand getting work done faster. ”Sharon GaudinCIO.com
    33. 33. What’s in it for you?Engage employees - exploit knowledge;value employees
    34. 34. What’s in it for you?Engage employees - exploit knowledge;value employeesIntel engineer Josh Bancroft was looking fora tool that his colleagues could use to sharecompany information. Inspired by Wikipediahe devised Intelpedia, an internal web sitethat draws on the input of employees fromacross the company.5000 pages, 13.5 million page views in 1 year
    35. 35. What’s in it for you?Engage with customers/commissionersimprove customer engagement
    36. 36. What’s in it for you?Engage with customers/commissionersimprove customer engagementGreater Manchester Chamber of Commerceare using Google Docs to workcollaboratively and are using social media atevents to create more member engagement.MCC developed with The White Room
    37. 37. What’s in it for you?Connect stakeholders and supplychain - work more efficiently
    38. 38. What’s in it for you?Connect stakeholders and supplychain - work more efficientlyBio NoW developed an App to connectmembers to new opportunitiesdeveloping through the NHScommissioning framework. The Appconnects healthcare providers with NHSinnovation Funding.Bio NoW developed with The White Room
    39. 39. UNLOCK YOUR POTENTIAL:• creativity
    40. 40. UNLOCK YOUR POTENTIAL:• creativity• agility
    41. 41. UNLOCK YOUR POTENTIAL:• creativity• agility• efficiency
    42. 42. UNLOCK YOUR POTENTIAL:• creativity• agility• efficiency• and productivity
    43. 43. Ignore change and change will ignore you
    44. 44. Ignore change and change will ignore you “Think big, start small, move fast” Lockheed Martin
    45. 45. So how do you become a socialbusiness or organisation?
    46. 46. So how do you become a socialbusiness or organisation?You need an Enterprise 2.0 plan
    47. 47. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3Get a Complete Picture
    48. 48. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3Get a Complete Picture We will undertake a detailed assessment of your:
    49. 49. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3Get a Complete Picture We will undertake a detailed assessment of your:
    50. 50. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3Get a Complete Picture We will undertake a detailed assessment of your: • business vision and objectives
    51. 51. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture We will undertake a detailed assessment of your:business • business vision and objectives
    52. 52. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture We will undertake a detailed assessment of your:business • business vision and objectives people • connectivity, culture & communications
    53. 53. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture We will undertake a detailed assessment of your:business • business vision and objectives people • connectivity, culture & communications technology • ICT infrastructure
    54. 54. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture We will undertake a detailed assessment of your:business • business vision and objectives people • connectivity, culture & communications technology • ICT infrastructure Assess your digital competence
    55. 55. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Create a PlanBased on our analysis of your organisationwe will work with you to:
    56. 56. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Create a PlanBased on our analysis of your organisationwe will work with you to:•Select appropriate enterprise 2.0 tools
    57. 57. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Create a PlanBased on our analysis of your organisationwe will work with you to:•Select appropriate enterprise 2.0 tools•Identify key personnel and activities
    58. 58. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Create a PlanBased on our analysis of your organisationwe will work with you to:•Select appropriate enterprise 2.0 tools•Identify key personnel and activities•Devise a pilot programme
    59. 59. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3 Create a PlanBased on our analysis of your organisationwe will work with you to:•Select appropriate enterprise 2.0 tools•Identify key personnel and activities•Devise a pilot programme•Develop ROI framework
    60. 60. Your Enterprise 2.0 plan step 1 -------- step 2 ---------- step 3Implement your Pilot With you we will: • Implement the pilot programme • Inspire & train key personnel • Place community manager • Evaluate & monitor • Ensure your Return On Investment • Roll out...
    61. 61. info@thewhiteroom.co

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