The Commercial Opportunity 3 key features: Implied and consistent imagery of mobile phones Self Bank Mobile: Mobile phone’s will be primary connection tool to the internet in 2020 AND…
The Commercial Opportunity “The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller (than the one computer at MIT in 1965). So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years” - Ray Kerzweil, futurist
How It Changed Everything! “Social Media is a natural sweet spot…since mobile devices are at the center of how people communicate with their [network of colleagues]… increasingly by accessing social networking sites via a mobile browser” - Mark Donovan, VP of Mobile-Comscore Fun metrics (as of Jan 2010): More than 25 million Facebook users accessed it via mobile devices Phone usage jumped by 112% for Facebook & 347% for Twitter
M-Commerce Today! More than 230 mobile operators in 64 countries working to deploy and promote Facebook and Twitter mobile products iPhone, Blackberry and Android Apps Increasingly, site operators are adapting to mobile- accessible formats Fastest-growing sector in 2011 (US) Expanding 53.7% y-t-y to $3.39 billion Ads segment soaring 60.9% Marketing segment expanding 46.2%
The Next Big Thing? According to Efficient Frontier: Spending on social media advertising is now an additive facet in existing budgets rather than subtracting from other digital media channelsThe only thing ballooning faster than mobile advertising budgets is the mobile advertiser’s interest in social media.
References Kaplan, Andreas M., and Micahel Hainlein. Users of the World, Unite! The Challenges and Opportunities of Social Media. Paris: Elsevier, 2009. Print. J, Preethi. "VCCircle." Mobile Advertising Picking Up Pace In India: InMobi CEO. Mosaic Media Ventures Pvt Ltd., 12 Apr. 2011. Web. 01 Mar. 2012. <http://www.vccircle.com/500/news/mobile- advertising-picking-up-pace-in-india-inmobi-ceo>. "Facebook and Twitter Access via Mobile Browser Grows by Triple Digits." ComScore. COMSCORE Inc., Mar. 2009. Web. 27 Feb. 2012. <http://www.comscore.com/Press_Events/Press_Releas es/2010/3/Facebook_and_Twitter_Access_voa_Mobile_ Browser_Grows_by_Triple-Digits>.