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Beginners Guide To Small Business Blogging


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Beginners Guide To Small Business Blogging

  1. 1. A Beginners Guide To... <br />Small Business Blogging<br />
  2. 2. What is a Business Blog and Why do I need it?<br />A blog is a place either on your website or an external blogging portal such as e:bloggerwhere businesses can interact on a more personable level.<br />-<br />It is an extremely useful online marketing tool as it helps build your companies online presence. Through creating interesting posts and discussions you are building a new and interesting relationship with customers and directing more traffic through your website. <br />-<br /><br />
  3. 3. What to Write?<br />Posts relevant to your company or interests of the company<br />-<br />Information about the company and staff. <br />-<br />-<br />Give advice and tips on what your business has to offer.<br />-<br />Do competitor research, see what everyone else has to say!<br />-<br />Include links in your post, particularly to areas of your own website.<br /><br />
  4. 4. Top Tips!<br />Keep it short and sweet. <br />> Try to keep each post relatively short with a clear and concise message to avoid readers losing interest or simply not having the time to read your post.<br />-<br />Informal but not inappropriate. <br />> Blog posts are designed to be a more informal communication tool however ensure you still consider your target audience.<br />-<br />Don’t be afraid to show your personality. <br />> One of the great things about blogs is that you have the freedom to write on a more personal level. This is a key point as it helps create more interesting and engaging posts.<br />-<br />Include Images.<br />> Pictures make the blog more attractive to the reader. This can include anything from snapshots of your website or new products to a photo of the team in action or even just a simple image that relates to the post.<br />-<br /><br />
  5. 5. Want to learn more?<br />Urban Media are a Buckinghamshire, UK based Web Design & Online Marketing Company.<br />@TheUrbanMetro<br /><br /><br /><br />