What we will cover:● Why promotional products● What attributes to look for in a promotional item● What is CPI and why it matters to you● How to bring your top clients to your exhibit every time● What 5 new products will not be thrown away● And more…
Why Promotional Products? It’s a jungle out there!
● 71.6% of attendees who received a promotional item remembered the name of the company who gave it● 76.3% of attendees had a favorable attitude towards the company who gave them the product● 62% of recipients of advertising specialties did business with the advertiser after receiving an item.● The average advertising specialty is kept for 7 months! Study conducted by PPAI, 2009 and ASI, 2010
● Relevance Does the product tie in with your goals or theme for the event?● Relatability Will this product resonate with your target audience?● Functionality Is this product useful?● Desirability Is this an attractive item that people will want?● Durability Is this a quality item? Will it last?
What is CPI and why it matters?CPI = Cost Per ImpressionCost per Impression refers to the number of views anadvertiser receives among the multiple channels of mediaand its relevance to the cost of said media.Cost per Impression also known as Cost per Mille (CPM)provides a comparable measure to contrast internet andadvertising specialties with other media.
Advertising Specialties Delivers A More FavorableCost Per Impression Than Other Media Newspaper Television $.019 ½ page B&W Syndicated $.006 Magazines Cable $.033 $.007 Prime Time Billboards $.019 $.003 Promotional Radio Products $.005 $.004 Source 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company
What is CPI and why it matters? (con’t)● Promotional products have a reaction rate (call to action) three or more times greater than TV, Print, or On-line advertising● Promotional products had an average recall rate of 83%, much higher than TV, Print, or On-line● 42% of respondents said they had a more favorable impression of the vendor after receiving a promotional product
How to bring your top clients to you● Utilize pre-show marketing to connect with a client.● Provide clients with a “tease” or incentive to visit● Nearly 60 percent of respondents in a recent study said a brand name was very important to them● This combined with the fact that high end items are more likely to be perceived as a gift make these items particularly attractive Study PPAI, 2009