Boosting Trade Show Results Using Giveaways

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Boosting Trade Show Results Using Giveaways

  1. 1. Boosting Results UsingTrade Show Giveaways
  2. 2. What we will cover:● Why promotional products● What attributes to look for in a promotional item● What is CPI and why it matters to you● How to bring your top clients to your exhibit every time● What 5 new products will not be thrown away● And more…
  3. 3. Why Promotional Products? It’s a jungle out there!
  4. 4. ● 71.6% of attendees who received a promotional item remembered the name of the company who gave it● 76.3% of attendees had a favorable attitude towards the company who gave them the product● 62% of recipients of advertising specialties did business with the advertiser after receiving an item.● The average advertising specialty is kept for 7 months! Study conducted by PPAI, 2009 and ASI, 2010
  5. 5. Attributes to look for in a product
  6. 6. ● Relevance Does the product tie in with your goals or theme for the event?● Relatability Will this product resonate with your target audience?● Functionality Is this product useful?● Desirability Is this an attractive item that people will want?● Durability Is this a quality item? Will it last?
  7. 7. Attributes to look for in a product (con’t)
  8. 8. What is CPI and why it matters?CPI = Cost Per ImpressionCost per Impression refers to the number of views anadvertiser receives among the multiple channels of mediaand its relevance to the cost of said media.Cost per Impression also known as Cost per Mille (CPM)provides a comparable measure to contrast internet andadvertising specialties with other media.
  9. 9. Advertising Specialties Delivers A More FavorableCost Per Impression Than Other Media Newspaper Television $.019 ½ page B&W Syndicated $.006 Magazines Cable $.033 $.007 Prime Time Billboards $.019 $.003 Promotional Radio Products $.005 $.004 Source 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company
  10. 10. What is CPI and why it matters? (con’t)● Promotional products have a reaction rate (call to action) three or more times greater than TV, Print, or On-line advertising● Promotional products had an average recall rate of 83%, much higher than TV, Print, or On-line● 42% of respondents said they had a more favorable impression of the vendor after receiving a promotional product
  11. 11. How to bring your top clients to you● Utilize pre-show marketing to connect with a client.● Provide clients with a “tease” or incentive to visit● Nearly 60 percent of respondents in a recent study said a brand name was very important to them● This combined with the fact that high end items are more likely to be perceived as a gift make these items particularly attractive Study PPAI, 2009
  12. 12. Web Key Brochures
  13. 13. Microfiber Wipes ANDMarketing Card
  14. 14. • Music DownloadsCustom Branded Digital • Facebook Credits • Movie TicketsReward Cards • Magazine Subscriptions • eBook Downloads • Plant-a-tree Cards • Photo Print Cards • Fitness Download Cards • Kids Music Downloads • DVD Movie Cards • Custom Skin Cards • Dining Certificates • Pre-paid Phone Cards • Hotel Rewards • Photo Books
  15. 15. Cross Pens
  16. 16. What 5products will NOT be thrown away!
  17. 17. Solar Charger
  18. 18. TervisTumblers
  19. 19. CustomJournals
  20. 20. Stylus
  21. 21. Calendars
  22. 22. More Useful Products
  23. 23. Custom Flash Drives
  24. 24. Mystique Mugs
  25. 25. Water Bottle with Built-In FilterWater Bottle with Built-In Diffuser
  26. 26. Apparel
  27. 27. Lost And Found Tags
  28. 28. Back slashpocket with RFID blocking technology prevents unauthorized access to your credit cards and key cards
  29. 29. ColorChanging ToteUnique designbecomespurple whenexposed todirect sunlight
  30. 30. Resources:www.tradegroup.com/info-center
  31. 31. Thank You!
  32. 32. Questions andAnswers

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