Welcome 1 Get rewarded for doing what you love online.
Problem 2 Markups on boutique “designer” apparel and accessories average 60% above wholesale. Retailers are required to charge these markups to cover operating costs and drive revenue. Troubling economic times are leaving consumers with fewer ways to save money.
Solution 3 A social commerce platform where users can earn product discounts of 40-50% off by curating the web’s best content, from health to world news, to technology and DIY. SHARE ENJOY EARN CONTENT CONTENT DISCOUNTS from across the web based on your interests on the hottest brands
Market Validation 4 $161.5 billion dollars spent on e-commerce. -Forrester Q4 2011 $224.2 billion predicted 2012 e-commerce market size. -EMarketer Q4 2011 59% of internet users access a social network every month. Q1 started with 36%. -comScore Q4 2011 2.8 billion active social network accounts. -Forrester Q4 2011
Addressable Market 5 Total Addressable Market (TAM) We’ve calculated the total addressable market to be $600 billion USD; the total amount spent worldwide on e-commerce in 2011. Segmented Addressable Market (SAM) The segmented addressable market is calculated to be $75-100 billion. comScore estimates that 1.2 billion people are registered on social networks. The ﬁrm estimates social commerce will be a $180-300 billion market by 2015. Share of Market (SOM) We estimate $2-4 million in sales within two years of operation. This factors in total social networking users, total e-commerce sales for 2011, projected market growth, and other factors.
Use Cases 7How would one use this service? Most practical: 1. As a rich, beautiful alternative to an RSS reader; one that rewards activity across various verticals. 2. As a supplement to one’s daily content consumption methods. 3. As a website for saving signiﬁcant amounts of money on products from popular brands; as well as for discovering from others.
AFFORDABLECompetition 8NO DISCOVERY DEEP DISCOVERY EXPENSIVE
Competitive Advantages 9 STEEP DISCOUNTS DESIGN & BRAND Aggressive discounts to rival competitors. Simpliﬁed, compelling brand and design strategy. EASE OF USE SHARING INCENTIVES Two core user experiences; content Incentivized sharing to Facebook and Twitter. discovery and e-commerce. PRODUCT VARIETY AVAILABILITYUnique, high-quality e-commerce product offerings. Product demand/supply based availability.
Business Model 101. Commerce - Tastr purchases products at wholesale pricing, then charges a 10-20% markup; this is in comparison to the market standard of 60% markups. Targeted boutiques with discounted wholesale pricing being researched. 2. Brand marketing - Tastr is researching future brandmarketing techniques, including featuring branded news stories on the dynamic user homepage. Revenue model to be determined.
Initial Launch Partners 12 More to be announced...
13Let’s work together. Email: firstname.lastname@example.org Direct Line: (303) 406-1466