Course syllabus - University of Colorado at Boulder


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Course syllabus - University of Colorado at Boulder

  1. 1. OPIM 4050 Supply Chain Management Spring 2010 Instructor Time and place Office hours Menkes van den Briel Tue 5:00PM – 6:15PM Tue 9:00AM – 10:30AM KOBL S410 Thu 5:00PM – 6:15PM Thu 9:00AM – 10:30AM (303) 492-5901 KOBL 320 Or by appointment Course description The area of logistics and supply chain management is concerned with one of the oldest set of business activities. Supply chain systems activities—communication, inventory management, warehousing, transportation, and facility location—have been performed since the start of commercial activity. It is difficult to think of any product that could reach a customer without the support that these activities provide. Yet it is only over the last few years that firms have started focusing on logistics and supply chain management as a source of competitive advantage. The sudden realization is that no company can do any better than its logistics system. This becomes even more important when we consider that product life cycles are shrinking and competition is intensifying. Logistics and supply chain management today represents a great challenge as well as a tremendous opportunity for most firms. In this course, we approach the supply chain from the point of view of a manager. Logistics and supply chain management is all about managing the hand-offs in a supply chain— hands-off of either information or product. The design of a logistics system is critically linked to the objectives of the supply chain. Our goal in this course is to understand how decisions associated with logistics, impact the performance of both the firm and the entire supply chain. Specifically, we will explore the key issues related to the design and management of supply chains. We will study the efficient integration of suppliers, production facilities, warehouses, and stores so that the right products in the right quantity reach customers at the right time. We will focus on the minimization of the total supply chain cost subject to service requirements imposed by a variety of industries. Textbook Chopra, S. and P. Meindl, Supply Chain Management: Strategy, Planning and Operations, Fourth Edition, New Jersey: Prentice Hall. Webpage Throughout the semester, material will be posted on the course webpage at OPIM 4050 Page 1 of 5 Spring 2010
  2. 2. Software Microsoft Excel will be used for modeling and problem-solving. It is assumed that students know how to set up spreadsheets and are familiar with the use of most of the common Excel functions. We will not have time to teach you how to use Excel and therefore it is in the student’s responsibility to be proficient at the level required by this course. Special add- ins, such as the Solver, will be discussed in class and help will be provided during hands-on sessions. Grading Course grade will be based on a simulation game (10%), homework (20%), midterm exam (30%), and the final exam (40%). The homework and simulation game may be done in groups of no more than 4 students. The exams will be done individually. No late homework will be accepted. Maximum Section GPA Policy “The faculty and administration of the Leeds School are instituting a new grading policy beginning in Fall 2009. The policy places a maximum limit on the average grade (across all students) that can be assigned in a given course. One objective of the new policy is to counteract the effects of grade inflation. Another is to encourage greater consistency in average course grades among courses taught at similar instructional levels, i.e., 2000-level courses, 3000-level courses, and 4000-level courses, etc.” Course Level Maximum Section GPA 1000 and 2000 2.5 – C+ 3000 2.8 – B- 4000 3.0 – B 5000 3.2 – B / B+ 6000 & MBA Core 3.4 – B+ MBA Electives 3.6 – B+/ A- “Requests for exceptions to the policy can be made by faculty members to the Leeds School administration when unforeseen circumstances arise.” Honor Code All students of the University of Colorado at Boulder are responsible for knowing and adhering to the academic integrity policy of the university. Violations of this policy may include cheating, plagiarism, aid of academic dishonesty, fabrication, lying, bribery, and threatening behavior. All incidents of academic misconduct shall be reported to the Honor Code Council (; 303-725-2273). Students who are found to be in violation of the academic integrity policy will be subject to both academic sanctions from the faculty member and non-academic sanctions (including, but not limited to, university probation, suspension, or expulsion). Other information on the Honor Code can be found at and at OPIM 4050 Page 2 of 5 Spring 2010
  3. 3. Disabilities If you qualify for accommodations because of a disability, please provide me with a letter from Disability Services in a timely manner so that your needs may be addressed. Disability Services determines accommodations based on documented disabilities. Contact: 303-492-8671, Willard 322, and http://www.Colorado.EDU/disabilityservices. Religious Observances Campus policy regarding religious observances requires that faculty make every effort to reasonably and fairly deal with all students who, because of religious obligations, have conflicts with scheduled exams, assignments or required attendance. Please let me know at the beginning of the semester that you will miss class because of religious observance so that appropriate accommodations can be made. See full details at policies/fac_relig.html Discrimination and Harassment The University of Colorado at Boulder policy on Discrimination and Harassment, the University of Colorado policy on Sexual Harassment and the University of Colorado policy on Amorous Relationships apply to all students, staff and faculty. Any student, staff or faculty member who believes s/he has been the subject of discrimination or harassment based upon race, color, national origin, sex, age, disability, religion, sexual orientation, or veteran status should contact the Office of Discrimination and Harassment (ODH) at 303-492-2127 or the Office of Judicial Affairs at 303-492-5550. Information about the ODH, the above referenced policies and the campus resources available to assist individuals regarding discrimination or harassment can be obtained at Classroom Behavior Students and faculty each have responsibility for maintaining an appropriate learning environment. Those who fail to adhere to such behavioral standards may be subject to discipline. Professional courtesy and sensitivity are especially important with respect to individuals and topics dealing with differences of race, culture, religion, politics, sexual orientation, gender, gender variance, and nationalities. Class rosters are provided to the instructor with the student's legal name. I will gladly honor your request to address you by an alternate name or gender pronoun. Please advise me of this preference early in the semester so that I may make appropriate changes to my records. See polices at and at OPIM 4050 Page 3 of 5 Spring 2010
  4. 4. Course schedule The following is a tentative course schedule. Adjustments may be necessary to improve the delivery of the topics in this course or to accommodate an invited speaker. Chapters from the textbook have been assigned as background reading for the material covered in each lecture. Lectures, for the most part, will follow the textbook. The textbook is best read right after the lecture to reinforce the concepts discussed. However, it helps to skim through the readings before class. The book also provides technical details that may not be discussed in class. Dates Topic Readings Jan 12 & 14 Understanding the Supply Chain Introduction • What is a supply chain? Chapter 1 • Importance of supply chain decisions • Examples of supply chains Jan 19 & 21 Supply Chain Performance: Achieving Strategic Fit Chapter 2 and Scope Chapter 3 • Achieving strategic fit • Expanding strategic scope Supply Chain Drivers and Metrics • Drivers of supply chain performance • Obstacles to achieving fit Case: Seven-Eleven Japan Co Jan 26 & 28 Designing Distribution Networks Chapter 4 • The role of distribution in the supply chain Chapter 13 • Design options for a distribution network Transportation in a Supply Chain • The role of transportation in a supply chain Feb 2 & 4 Network Design in the Supply Chain Excel Solver • Factors influencing design decisions Chapter 5 • The capacitated plant location model • Locating plants and warehouses simultaneously Feb 9 & 11 Designing Global Supply Chain Networks Chapter 6 • Impact of globalization on supply chain networks • Evaluating network design decisions using decision trees Feb 16 & 18 Demand Forecasting in a Supply Chain Chapter 7 • Characteristics of Forecasts • Time-series forecasting methods • Measures of forecast error Feb 23 & 25 Case: Specialty Packaging Corporation, Part A Chapter 7 Aggregate and Supply-Demand Planning Chapter 8 • Aggregate planning strategies • Aggregate planning in Excel Mar 2 Planning Supply and Demand in a Supply Chain: Chapter 9 Managing Predictable Variability • Responding to predictable variability in a supply chain Mar 4 Simulation game (Network design) OPIM 4050 Page 4 of 5 Spring 2010
  5. 5. Mar 9 Midterm exam Mar 11 Managing Economies of Scale in a Supply Chain: Chapter 10 Cycle Inventory • The role of cycle inventory in a supply chain Mar 16 & 18 Managing Economies of Scale in a Supply Chain: Chapter 10 Cycle Inventory Chapter 11 • Economies of scale to exploit fixed costs Managing Uncertainty in a Supply Chain: Safety Inventory • The role of safety inventory in a supply chain Mar 23 No class (springbreak) Mar 25 No class (springbreak) Mar 30 & Apr 1 Managing Uncertainty in a Supply Chain: Safety Chapter 11 Inventory Chapter 12 • Determining appropriate level of safety inventory • Impact of aggregation on safety inventory Determining the Optimal Level of Product Availability • Factors affecting optimal level of product availability Apr 6 & 8 Determining the Optimal Level of Product Chapter 12 Availability Chapter 14 • Managerial levers to improve supply chain profitability Sourcing Decisions in a Supply Chain • The role of sourcing in a supply chain • In-house or outsource Apr 13 & 15 Sourcing Decisions in a Supply Chain Chapter 14 • Contracts and supply chain performance Chapter 15 Pricing and Revenue Management in a Supply Chain • The role of pricing and revenue management in a supply chain Apr 20 Pricing and Revenue Management in a Supply Chapter 15 Chain • Pricing and revenue management for multiple customer segments Apr 22 Simulation game briefing Apr 27 Pricing and Revenue Management in a Supply Chapter 15 Chain • Pricing and revenue management for multiple customer segments Apr 29 Simulation game (Managing inventory) May 4 Final exam 7:30PM – 10:00PM Acknowledgements I would like to thank Prof. Manuel Laguna and Prof. Stephen Lawrence for allowing me to use parts of their syllabi. OPIM 4050 Page 5 of 5 Spring 2010