The SpaceStation roadshow Richard Mullins Online Targeting

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Richard Mullins, from Acceleration, was one of the speakers at The SpaceStation 2010 roadshow. His talk covered online targeting and looked at how advertisers should use data and reporting to ensure that their ads are appearing in the right place at the right time.

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The SpaceStation roadshow Richard Mullins Online Targeting

  1. 1. Right Place, Right Time Online Targeting
  2. 2. The Space Station & Acceleration: Combining Strengths Scale End User Focus Industry Relationships Experience Service Technical Expertise 3
  3. 3. Tracking: It is all about the data The key is marketing technology, ad serving and ad management expertise • Publishers, segmentation and targeting • Data and analytics will drive marketer budgets • Convergence and tracking are the differentiators • Early adopters, first movers will dominate competitors medium to long term • Data ownership is non negotiable
  4. 4. Process Outline The Space Station can help leverage their unique audience, to build brand and interaction resulting in more profitable business Maximize Yield Optimize interaction value Grow Audience Drive Growth Build and connect & Profit Transform Operations Lay the foundation
  5. 5. Extensive Targeting Capability of DFP DFP Network Keywords & Audience Structure Key values Segmentation DFP Targeting OS & Browser Bandwidth Domains/ISP Geo Time/ Day
  6. 6. Target Your Most Valuable Audiences Use Boomerang for Publishers to sell valuable audiences when they visit lower-value areas of your sites Jobs Technology
  7. 7. Innovate with Rich Media and Video Differentiate direct sales offerings to drive more revenue for every page In-Page Expandable In-Stream Peel-Back Floating DFP Integration Innovation Lab Scalability and Partnering to robust reporting for develop innovative advertisers new formats
  8. 8. Mobile – Convergence?
  9. 9. Report: Media Detail
  10. 10. Report: Reach and Frequency Frequency Reach
  11. 11. Digital Integration Cross Channel Data Intelligence Advanced Reach and Frequency Digital Media Display Ads & Sponsorships Cross-Site Duplication Performance Advertising Measurement Spotlight SEM Boomerang Floodlight Aggregation Exposure To Analytics Conversion Social Media

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