Unlocking LinkedIn by Katharine Robinson - Discover Sourcing Workshop Handout 2013


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Unlocking LinkedIn by Katharine Robinson - Discover Sourcing Workshop Handout 2013

  1. 1. At Sourcing Hat, we think businesses should strive to hire people that love what they do – people that share values and fit in with company culture. We encourage this by helping you reach, talk to, and meet more interesting and interested people. Unlocking LinkedIn Katharine Robinson @TheSourceress www.sourcinghat.co.uk UKSourcers @UKSourcers www.uksourcers.co.uk Discover Sourcing Workshop With Katharine Robinson, Sourcing Hat
  2. 2. Page 2 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Profile Optimisation A Professional Photo People are much more likely to interact on LinkedIn with those that have a profile picture. People want like to see the people they are connecting with. LinkedIn say that having a picture increases your engagement by 45%. Bear in mind that using an image that is not your likeness or a head-shot photo is against LinkedIn’s User Agreement. Customising your headline Your LinkedIn headline is there to communicate what you do. It is displayed beneath your name in search results so is very important for selling yourself and encouraging people to click on your profile. By default your LinkedIn headline is your current job title and company, but it doesn’t have to be. It should tell job seekers whether or not they should click on your profile. Is “Rearcher at Travis Research” going to help them make that choice? Would “FMCG Recruiter, hiring Product Managers in London” be a better headline? You have 120 characters to play with for your LinkedIn profile, so make the most of them. Using relevant industry keywords will also help your profile’s search ranking. You do not have to change your job title to change your headline. Full Work History Having a full work history not only makes you look credible, but helps people relate to you better. Even if you think one of your first jobs isn’t currently relevant, it might be just the thing you have in common with a great candidate. Your previous roles are also a great place to include keywords that are still relevant to you. The more separate fields that contain a particular keyword, the better your profile will rank for that word. So if you’ve had a few roles in recruitment, then be sure not to leave those job description fields blank.
  3. 3. Page 3 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Recommendations Whether or not recommendations add to your credibility is open to debate. One thing that is not though, is that people with more recommendations rank better in LinkedIn search than those that do not. Having 3 recommendations used to be necessary to get a 100% complete profile. It is not necessary anymore but 3 still seems to be a good number to aim for as it is more than the majority of LinkedIn users. Public Profile URL This is the web address of your public LinkedIn profile. It will be in the format http://linkedin.com/in/your_chosen_text By customising this to be just your name, it makes the URL look cleaner and more professional and helps to Search Engine Optimise your profile for your name. People that you call on the phone will likely Google you as soon as they get off the phone – it helps a lot if they can find you easily. Links You can add up to three links to your LinkedIn profile in the Additional Information section Here are some ideas for what you could link to: • You company’s website • Jobs on your website • A LinkedIn Company Page • A LinkedIn Group that you manage • Your own personal webpage, blog or profiles on other sites like Xing or Viadeo
  4. 4. Page 4 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk You should also customise the text of the links. “Company Website” doesn’t tell someone viewing your profile anything. Something descriptive like “The ERA” will make people much more likely to click as they know where they will end up. This also is also good Search Engine Optimisation your other pages/sites – Google will see a link from LinkedIn (a reputable and popular website) with relevant keywords in the anchor text. To customise the text of the link, select “Other” from the drop down menu rather than “Company Website” or “My Blog”. Keyword rich summary You have 2,000 characters here to make your profile your own. This allows you to let people know what makes you tick as a professional. It is also another great opportunity to think about what keywords you’d like your profile to be found for. By not filling in your summary you are missing out on a great way to attract the right people to contact you and to improve your ranking in LinkedIn search results. Maximising Groups You can be a member of up to 50 groups. It is a good idea to maximise this as sharing a group with someone gives them the ability to contact you via LinkedIn. So look for groups that are relevant to the skills you are looking for and the industries you are hiring in. The groups that come up top in search results will be those that have the most members – they will expand your network the most. It’s also a good idea to join smaller more targeted groups too.
  5. 5. Page 5 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Status Updates Regular LinkedIn status updates greatly increase the number of views of your profile. Update your status every day for a week and see how the graph of your “Profile Views” changes. You probably only update your status when you post a new job on LinkedIn – remember to say something more creative with your job than “I’m Hiring!”. You could also tell your connections about • Company News • Blogs posts from your personal blog, company blog or from others • If you are attending an event • What skills you are looking for today? • If you’ve had any training • Your charity fundraising activities (like Movember) Adding rich content You can add two items of rich content for each job on your profile and two in your summary. This might include documents (reports, white papers etc.), presentations, videos or pictures. Growing Your Network to 500+ Connections The number of connections someone has is often a way of assessing how active they are on LinkedIn and how long they have been using it. Most recruiters that have been in the business a couple of years will have amassed at least 500 connections. A large network in a relevant industry can also help you gain access to more people in your LinkedIn searches.
  6. 6. Page 6 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk X-Ray Searching LinkedIn You can use the site: operator to search for pages on LinkedIn via a Search Engine. This can be a handy way of accessing more profiles. You may notice that your LinkedIn profile is hosted on the country specific subdomain uk.linkedin.com. Profiles from other countries use the same convention. Here’s a list of other country subdomains identified on LinkedIn Country URL Country URL Afghanistan af.linkedin.com Albania al.linkedin.com Algeria dz.linkedin.com Argentina ar.linkedin.com Australia au.linkedin.com Austria at.linkedin.com Bahrain bh.linkedin.com Bangladesh bd.linkedin.com Belgium be.linkedin.com Bolivia bo.linkedin.com Bosnia and Herzegovina ba.linkedin.com Brazil br.linkedin.com Bulgaria bg.linkedin.com Canada ca.linkedin.com Chile cl.linkedin.com China cn.linkedin.com Colombia co.linkedin.com Costa Rica cr.linkedin.com Croatia hr.linkedin.com Cyprus cy.linkedin.com Czech Republic cz.linkedin.com Denmark dk.linkedin.com Dominican Republic do.linkedin.com Ecuador ec.linkedin.com Egypt eg.linkedin.com El Salvador sv.linkedin.com Estonia ee.linkedin.com Finland fi.linkedin.com France fr.linkedin.com Germany de.linkedin.com Ghana gh.linkedin.com Greece gr.linkedin.com Guatemala gt.linkedin.com Hong Kong hk.linkedin.com Hungary hu.linkedin.com Iceland is.linkedin.com India in.linkedin.com Indonesia id.linkedin.com Iran ir.linkedin.com Ireland ie.linkedin.com Israel il.linkedin.com Italy it.linkedin.com Jamaica jm.linkedin.com Japan jp.linkedin.com Jordan jo.linkedin.com Kazakhstan kz.linkedin.com Kenya ke.linkedin.com Korea kr.linkedin.com Kuwait kw.linkedin.com Latvia lv.linkedin.com Lebanon lb.linkedin.com Lithuania lt.linkedin.com Luxembourg lu.linkedin.com Macedonia mk.linkedin.com Malaysia my.linkedin.com Malta mt.linkedin.com Mauritius mu.linkedin.com Mexico mx.linkedin.com Morocco ma.linkedin.com Nepal np.linkedin.com Netherlands nl.linkedin.com New Zealand nz.linkedin.com Nigeria ng.linkedin.com Norway no.linkedin.com Oman om.linkedin.com Pakistan pk.linkedin.com Panama pa.linkedin.com Peru pe.linkedin.com Philippines ph.linkedin.com Poland pl.linkedin.com Portugal pt.linkedin.com Puerto Rico pr.linkedin.com Qatar qa.linkedin.com Romania ro.linkedin.com
  7. 7. Page 7 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Country URL Country URL Russian Federation ru.linkedin.com Saudi Arabia sa.linkedin.com Singapore sg.linkedin.com Slovak Republic sk.linkedin.com Slovenia si.linkedin.com South Africa za.linkedin.com Spain es.linkedin.com Sri Lanka lk.linkedin.com Sweden se.linkedin.com Switzerland ch.linkedin.com Taiwan tw.linkedin.com Tanzania tz.linkedin.com Thailand th.linkedin.com Trinidad and Tobago tt.linkedin.com Tunisia tn.linkedin.com Turkey tr.linkedin.com Uganda ug.linkedin.com Ukraine ua.linkedin.com United Arab Emirates ae.linkedin.com United Kingdom uk.linkedin.com United States www.linkedin.com Uruguay uy.linkedin.com Venezuela ve.linkedin.com Vietnam vn.linkedin.com Zimbabwe zw.linkedin.com Knowing this you can start to build a search string that will find you relevant LinkedIn profiles.
  8. 8. Page 8 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Making the Most of LinkedIn Groups Everyone knows about LinkedIn groups, but not everyone knows just how powerful they can be. Here are my top 5 ways you can make LinkedIn groups do more for you and your business. Be a member of 50 Groups A lot of people are put off of joining a lot of LinkedIn groups as they’re worried about drowning in lots of emails. This doesn’t have to be the case - you can simply turn off emails from all groups in your LinkedIn settings or adjust your settings for each group individually. When you join a group, the people in it become a part of your LinkedIn network. LinkedIn will let you join a maximum of 50 groups. Making the most of this will greatly increase the size of your network and the number of people that you can see information about in your LinkedIn searches. You don’t have to stay a member of the same 50 groups all the time, you can chop and change when you find bigger, better or more relevant groups. Use Groups to message people you’re not connected to for free Have you ever found someone you really want to get in touch with but don’t want to pay for an InMail? If you have a group in common, you can message them for free. If you don’t share a group, see if that person is a member of any groups and pick one to join. You might have to leave one of your other groups if you are using your full allocation of 50. Once you share a group with the person you want to contact you will have to visit the group and search for them in the “Members” section. When you hover your mouse over their name, you will now see the option to send them a message.
  9. 9. Page 9 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk This is a proper message, with no character limit and no restriction on sending links, unlike an invite to connect. Use LinkedIn groups to identify talent LinkedIn groups can be a great way to infer things about a person’s experience, specialisms or interests. For example, a solicitor that is a member of a HR group might be more likely to specialise in employment law, even if they don’t explicitly say so on their profile. Once you are a member of a group it is easy to search its members simply by visiting the group’s members section or using the Advanced Search features. It’s not always possible to join a group. For example, some group managers don’t allow recruiters to join. If you are not a member of the group then you can still search it’s members. If you have a LinkedIn Recruiter licence then you can easily search the members of ANY group using the filters on the left hand side of your search results. If you have a basic LinkedIn account then it takes a little more ingenuity. To search the members of any LinkedIn group with a basic LinkedIn account, you will need to have two windows open in your browser, both looking at LinkedIn. In the first window, run a simple search looking for the keywords you hope to find on profiles. In the second window, find the group whose members you want to search (for those keywords). Once you have found the group you are interested in and opened it up in your browser, you need to look in your browser’s address bar at the URL of the page and find the groups ID number. The URL is usually in the format http://linkedin.com/groups?gid=TheNumberYouWant?trk=...... Copy and paste the group ID number out of the URL, the number is usually 4 to 6 digits long. Now return to the keyword search you did in the first tab. Using the filters on the left hand side of the screen, select one of the groups you ARE a member of to filter by (it doesn’t matter which one). Now look for that group’s ID number in the URL of the page and replace it with the number of the group you DO want to search. The number you want to replace is often right at the far end of the URL - so click in the address bar and hit the “End” button on your keyboard to go straight there.
  10. 10. Page 10 Sourcing Hat Ltd. T: +44 (0) 7779 716 147 http://sourcinghat.co.uk katharine@sourceress.co.uk Hit enter and voila, you have searched members of your chosen group for the keywords you need without needing to join. Engage in LinkedIn Groups and become part of the community LinkedIn groups seem to fall into three categories; the dead, the spammed and the useful. The first two categories are only really useful to you as a way of expanding your network. The third category is great if you actually want to become a part of the wider community you work or recruit in. If you regularly show up and are helpful, people are more likely to help you when you need it. Being helpful might mean sharing relevant content on a regular basis or it might mean helping to answer the questions other group members are asking. If you set yourself up as a useful member of a community (or LinkedIn group) when you need help to find a candidate or a new job, members of that group will be more likely to help you. Do be sure to post something more personal than a simple link to a job though, you wouldn’t want to get SWAM’d. Just openly asking for help usually works best, with no links at all. Run your own LinkedIn Group What better way to set yourself up as a useful community member than being the person who started the group in the first place? You are then also free to post whatever you like in the group without any threat of moderation, you also have the ability to send out weekly messages to group members. Running a group isn’t easy though, it’s a big commitment and it takes a long time. You have to dedicate the time to make sure your group never falls into the “dead” category and be careful not to turn it into too much of a promotional vehicle and end up in the “spammed” camp.