[Whitepaper] Socializing our Education - Social Media as Global Classroom


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A 2012 whitepaper release from TheSocialPeople on how Social Media can be leveraged to be make education go global - We call it as the Global Social Classrooms. Download to read more!

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[Whitepaper] Socializing our Education - Social Media as Global Classroom

  1. 1. www.TheSocialPeople.net2012Socializing our Education: WhyCollaboration mattersA Whitepaper on how Social Media can enable Education break the 4 walled barrier of classroom andmake it go global by making learning collaborative and interactive.
  2. 2. 2012 © TheSocialPeople | www.TheSocialPeople.netAbout TheSocialPeopleTheSocialPeople is a Social Media Strategy firm headquartered in Chennai, INDIA. Founded in 2011,TheSocialPeople is a hardcore Social Media Strategy firm that builds customized solutions for businessesto unleash the power of Social Media across all their business verticals. Our clients can range from largecorporations and national news publications to local businesses and niche blogs. Honestly to us, Size isnot nearly as important as the ambition and the drive to succeed.Some have called us a Social Media Public Relations firm. Others perceive our abilities to run aMarketing campaign on the social networks. Fact is that we do much more than just marketing which isjust one aspect of a business. Our company identity has never been as important to us as results we canbring to your business and its dynamics. To be simply put – We’re TheSocialPeople and we make yourbusiness into a Social Entity; we call it a Social Business.Contact Us:TheSocialPeople (@thesocialppl)#232 (Old No. 186) Purasaiwalkam High Road206-1A CitiCenter BuildingChennai - 600007. Tamil Nadu.INDIA.Phone: +91 44 4330 7348.Email: solutions@thesocialpeople.netWeb: www.TheSocialPeople.netFacebook: www.facebook.com/thesocialpeople
  3. 3. 2012 © TheSocialPeople | www.TheSocialPeople.netSocializing our educationWhy Collaboration matters.Twelve year old Ria is very excited today. She has just been given her latest assignment on ‘rainwaterharvesting’ which she and her 7thstandard classmates have to complete in a week. The assignment isdue in a week hence the planning was critical. As they did not have time to meet in school they wereplanning to meet after school hours.Ria reaches home and switches on her computer and logs into the school network which has an inbuiltsocial sharing platform to chat. Others login in and over the chat they come up with the plan for theassignment and divide the work amongst themselves.As most of the group was not familiar with the topic, they put up a discussion on Facebook. Soon theyhad 30 ‘likes’ and 10 comments. One of the comments was from Ria’s best friend Avika who lived in anapartment block practicing Rain water harvesting.Avika interviewed the water management group for Ria and posted the video on You Tube. Soon Ria hadother questions which she then SMSed the water management expert who was prompt in his reply.Over the week the group works on the assignment posting their portions, videos, pictures and graphs ontheir school group. Come presentation day the assignment is sent to their environmental studiesteacher, again through the school platform. By evening they know their score; they have managed anA+.Ria and her group have just socialized education and proved why collaboration matters.This is not an imaginary scenario but a recent experience that one of our authors had while talking tosome children in their apartment block. Though all names have been masked but this is one of thescenarios as to how social media is being used in the area of education.Learning is funIn 2010 the IT industry was allowed to visit engineering campuses to recruit in 7thsemester instead of the8th. This created a need for students to be trained on interview concepts almost six months in advance.The situation was ideal for Classle one of the pioneers of education to use their revolutionary concept ofintegrating their social learning platform and game dynamics engine. The result was a seven day eventwhere more than 485 colleges took part in a giant game of creating quizzes based on probable questionsthat were then circulated and answered by other students. This is one of the first examples of usergenerated content that was used in the education sector. For more on this story please visitwww.classle.net
  4. 4. 2012 © TheSocialPeople | www.TheSocialPeople.netThe Evolution of Education sector inIndiaIndia has been considered as the back office of the world. This would not have been possible if wewould not have taken our education seriously. There has been a phenomenal growth for educationawareness in the Indian crowd and that too at all levels. We can see many a crowd coming out ofGraduation and Post-Graduation schools and bringing laurels to the crowd. However, education is notreaching to the masses becausea. The quality education institutions are clustered in citiesb. The other institutions don’t have a good facultyc. Many families can’t afford the higher educationd. Very minuscule usage of technology in education sectorIn the advent of Web 2.0 and Social Media, it will be very beneficial and helpful to use this tool ineducation sector. In other words the stage is set to socialize education. Some steps have been taken inthis direction, like, for e.g., for many people, the term distance education now conjures up the images ofcomputers and internet. However, nothing much has been done to use social media in education sectorin India.The research revolves around identifying and understanding the usage of Social Media in educationsector in India. It will also be focused on identifying which social medium will be more effective forknowledge sharing and mentoring. It will also focus on if we have to introduce Social Media in educationthen at what level of education it should be introduced for optimum output.In the month of March this year TheSocialPeople came up with an interesting thought to actuallyunderstand the advent of social media in our schools and colleges today. The other objective was toidentify at what level of implementation of Social Media in education sector be more effective. Andfinally to recognize the number one social media channel used in India today.We surveyed more than 100 individuals across different age groups to get their perspective on thecurrent state and the future implications of social media in the sector.
  5. 5. 2012 © TheSocialPeople | www.TheSocialPeople.netThe usage of social media in the group interviewed was very interesting almost 40 % of them did not usesocial media for more than an hour. In some of the respondents it was much lower than that and someof them did not use it for more than few hours a week. Interestingly this was seen in the age groupbetween 25-40 years of age and mostly among men.
  6. 6. 2012 © TheSocialPeople | www.TheSocialPeople.netInterestingly an overwhelming majority agreed that education needed socialization, 65 % of therespondents either agreed or strongly agreed on the topic. 19 % disagreed while 16 % were neutral.This clearly showed that though there was some opposition to the introduction of social media the vastmajority felt that it was a good idea to introduce social media in educational institutions.When asked about the increase in learning using socialized education, almost 70 % respondents felt thatthe learning would be enhanced by the medium. Almost 20 % again felt that there would be noenhancement in learning. This was a surprising finding considering the growth in number of learningvideos across the globe. But still the number is in sync with the previous finding where 19% wereopposed to the introduction of social media in educational institutions.In both the above questions the age group above 40 was the clearly against the move with almost 100 %respondents in the age category against socialization of education and feel learning will not be fasterwith its introduction.When asked at what level in the educational life cycle of a student social media should be introducedthe majority wanted it introduced in secondary school followed by senior secondary school and thengraduation. Surprisingly the number of respondents opposed socialization of education fell to about 4%.This could be a result of the broader understanding of education lifecycle as it includes graduation andpost-graduation as well. There is a possibility that the opposition in the earlier questions was tointroduction of social media in schools while most I think were fine with the introduction in colleges.
  7. 7. 2012 © TheSocialPeople | www.TheSocialPeople.netWhen asked about sharing of educational information among students using social media anoverwhelming 94 % of respondents either agreed or strongly agreed with the statement. Mostly all feltthat social media is a good platform for collaboration between students.9%33%24%24%6% 4%Levels of ImplementationPrimarySchoolSecondary SchoolHigher SecondaryGraduationPost GraduationShould not be allowed
  8. 8. 2012 © TheSocialPeople | www.TheSocialPeople.netWhen asked about the best social media channel for education sector, the results were very surprising.Almost 23% felt that You Tube was the best channel for social education followed by Blogs (22%) andfinally the surprise package Slide Share (20%). Facebook the most popular social media channel came in4thwith 12 % respondents favoring them.3922347313686401020304050607080Facebook Google+ Skype Youtube Twitter Blogs SlideShare
  9. 9. 2012 © TheSocialPeople | www.TheSocialPeople.netResearch ConclusionIn conclusion the following are the important findings of our study:1. 50% respondents agree that introducing socialization of education will be of immense help. Thisis supported by 15% people who strongly agree about the same.2. 61% respondents suggest that students will learn more by using Social media.3. 56% respondents strongly agree followed by 56% respondents who agree that after theimplementation of socialization of education, subject related educational audio/video/powerpoint presentations, etc. should be shared among the students.4. 33% respondents suggest that introduction of Social Media should be done in secondary school,followed by higher secondary (24%) and graduation (24%).5. Respondents of age 15 to 25 years as well as of age 25 to 40 years suggest usage of Social Mediain education; however, respondents over age 40 years have not shown any sign for the same.6. Secondary school, Higher Secondary School followed by Graduation respectively has beensuggested as the level at which Social Media be introduced in education7. Respondents agreeing upon introducing Social Media in Education agree upon implementing atHigher Secondary education level, followed by secondary schooling and then followed byGraduation level.8. The preferred medium of Social Media in education is through Youtube, followed by Blogs andthen Slide share. Facebook is the 4thpreferred medium.Finally social media according to the survey there are many advantages of using social media ineducation, the most important aspects are collaboration and sharing of information.As education in India evolves it has no choice but to leverage technology in order to socialize education.
  10. 10. 2012 © TheSocialPeople | www.TheSocialPeople.net#232 (Old No. 186) Purasaiwalkam High Road, 206-1A CitiCenter Building, Chennai - 600007. Tamil Nadu. INDIA.Phone: +91 44 443307348 | Email: solutions@thesocialpeople.net | www.TheSocialPeople.net