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Tata Safari Storme's social media campaign review


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This is our campaign review of Tata Safari's 'Whats in your mirror' campaign.

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Tata Safari Storme's social media campaign review

  1. 1. Social Media Campaign ReviewWhat’s In Your Mirrors
  2. 2. FacebookPageAnalysis
  3. 3. the page has a healthy followingof more than 1,000,000 likes.multiple apps on the page thataims to increase the userEngagement.
  4. 4. the showroom application has a virtual showroom where the users can locate a dealer or find more about buying the car.1/27/2013
  5. 5. the launch event tab has a live stream of the event where the Safari was launched.1/27/2013
  6. 6. the tales and trails tab consists of users that share their experience with the car. Featured on YouTube, this tab is link to further YouTube videos as well.1/27/2013
  7. 7. what’s in your mirror contest
  8. 8. the contest users are to go to ourmirrors/ to sign up for the contest. users then upload their pictureeither from their Facebook profiles or from their computer. the selected ones get to be the cover page of the Tata Safari’s Facebook page and the winners stand a chance to win a ‘Tata Safari Strome Extreme Kit.’the best photo gets featured in the Tata Safari’s TVC.
  9. 9. scope for improvement images such as these are misleading to the fans – its not possible to have an image like this on the rear view mirror of a car
  10. 10. scope for improvement the website itself gives the option to upload pictures from their gallery which is not meaningful.
  11. 11. the social media company 1st Floor Innovation Center Manipal University Technology and Business Incubator (MUTBI) Manipal University Manipal – 576104 Karnataka