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Program Guide: Social Media Bootcamp 2014

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The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable social media content strategy for your company.

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Program Guide: Social Media Bootcamp 2014

  1. 1. 2-day Social Media Training Bootcamp
  2. 2. The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp Welcome
  3. 3. Welcome to #TSLBootcamp The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Social media training with The Social Lights® is unconventional, as the focus is less on theory, with much more hands-on experience. Our goal is to educate individuals not only on creating quality content, but strategically driving that content toward business goals. The Social Lights® Training Institute was developed to empower social media managers to achieve their potential and facilitate strategic networking and knowledge sharing among fellow social media marketers and strategists. Emily Pritchard and Martha McCarthy Founders of The Social Lights® ................................................................................................................ www.thesocial-lights.com
  4. 4. The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp Agenda
  5. 5. Day 1 / June 25, 2014 Time Session 9:00 - 9:30 Check in + Light Breakfast 9:30 - 10:30 Opening Keynote: Think Like a News “Preditor” Presented by: Erica Hanna, BringMeTheNews 10:45 - 11:00 Introduction by The Social Lights® 11:00 - 12:15 Content Strategy I: Getting the Story Straight Presented by: Jeff Neidt, Neidt Writer 12:15 - 1:00 Lunch + Networking 1:00 - 2:15 Content Strategy II: Content Development & Promotion Presented by: Martha McCarthy, The Social Lights 2:15 - 3:15 Round-Robin Platform Activity Best practices for Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest 3:15 - 3:30 Break / Snacks 3:30 - 4:30 Small Group Challenge Presented by: Kris Newcomer, The Firefly Sisterhood
  6. 6. Day 2 / June 26, 2014 Time Session 9:00 - 9:30 Light Breakfast + Networking 9:30 - 10:45 Content Driving Brands Presented by: Jim Cuene, GoKart Labs 11:00 - 12:15 A Day in the Life of a Community Manager Presented by: Kate Sommers, Hello Cereal Lovers 12:15 - 1:00 Lunch 1:00 - 2:15 Developing an Effective Interactive Marketing Strategy and Plan Presented by: Gino Giovannelli, Miles Interactive 2:15 - 3:00 Putting it all Together - Best Practices for SM Content Presented by: The Social Lights 3:00 - 4:00 Wrap Up Q+A Session Presented by: The Social Lights
  7. 7. Day 2 / June 26, 2014 Time Session 4:00 - 4:15 Break 4:15 - 5:00 Panel Prep Discussion Presented by: The Social Lights 5:00 - 6:15 Finale Reception 6:15 - 7:30 Putting it into Practice Panel Discussion Panelists: • Keith Beise, Minnesota Twins • Drew Gneiser, Feed My Starving Children • David Jungers, Mall of America • Jess Wageness, Nature Valley Moderator: Angie Enger, Betty Crocker
  8. 8. The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp MEET OUR SPEAKERS
  9. 9. Erica is a creative television “preditor” (producer, writer, shooter, director, editor) …turned Social Media Engagement and Branding Director at @BringMN. Throughout the years, she’s worked with folks like Ellen DeGeneres; and local legends Prince, Don Shelby, and Rick Kupchella. She’s now taking those wacky ideas and tease writing skills from the land of TV at WCCO to the social media landscape at BringMeTheNews.com, where new social practices put into play have caused tremendous website growth. Her speaking experiences stretch from AdFed to The Minnesota Bloggers conference, Associate Collegiate Press, Midwest Journalism conference, and she was also named one of the top “under the radar leaders” in the Twin Cities. As a Geek Girls Guide “Geek of the Week”, she has learned to embrace her nerdiness. Weekends outside of social are spent on the production side of things with her business “Puke Rainbows Creative.” But, her number one passion is raising almost $30,000 for water wells in Africa through social media (which earned her Klout’s national “Klout for Good” award). She loves sarcasm, stories, cats, karaoke, and says “dude” a lot. Her motto is, “When life gives you rain…puke a rainbow.” Gross, but effective. Website www.pukerainbows.com Twitter @meeterica | @BringMeTheNews Opening Keynote Think Like a News “Preditor” Erica Hanna BringMeTheNews
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  12. 12. Jeff Neidt is founder and head of content for Neidt Writer, a content and strategy agency based in the Twin Cities. His work spans mega-brands including Microsoft and Google to local craft companies Bent Brewstillery and Gold Nugget. Jeff’s claim to fame is having one of his clients named a top place to eat by City Pages—and they don’t even serve food. A background in poetry allows Jeff to bring a unique perspective to content and strategy Twitter @neidtwriter Content Strategy – Part I Getting the Story Straight Jeff Neidt Neidt Writer Meet Our Speakers
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  14. 14. Martha McCarthy is the Co-Founder and CEO of The Social Lights® , a women-owned boutique agency that specializes in social media strategy, training, and community management. She has become a recognized leader in developing and implementing strategies that drive measurable increases in participation and support of products, services, and events. Since founding The Social Lights® in January 2011, Martha and her team have developed custom social media marketing materials for over 40 companies – ranging from startups to Fortune 10s. In June 2014, The Social Lights® agency was awarded a Eureka! Award for their development of the first-ever Community Manager Training Program and Traveling Community Manager position. Martha holds degrees in Entrepreneurship and Business Communications from The University of Saint Thomas. She is an active member of AdFed MN, Minnesota Interactive Marketing Association, MOJO Minnesota, the Saint Paul Area Chamber of Commerce, and UST Practicing Entrepreneurs. Martha has been quoted in Finance & Commerce, Twin Cities Business, Minneapolis/St. Paul Business Journal, Pioneer Press; and her personal blog has been highlighted in the Huffington Post and Fast Company. Website www.thesocial-lights.com Twitter @MissMarthaMae | @TheSocialLights Content Strategy – Part II Content Development & Promotion Martha McCarthy The Social Lights Meet Our Speakers
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  16. 16. Jim Cuene is the Vice President of Marketing Strategy at GoKart Labs, a digital innovation consultancy in Minneapolis. At GoKart he leads the overall marketing and brand building strategy for GoKart and their clients, helping them to unlock new growth through innovative marketing and brand building approaches. Prior to GoKart Labs, Jim was the Director of Interactive Marketing at General Mills, leading the internal digital strategy and operations for the enterprise. There, he oversaw brand strategy teams, social media and community management teams, and the relationship marketing teams. He also oversaw the digital innova- tion program, driving brand, media and content experimentation in the Brand Lab. In addition, the team developed and produced the content strategies and plans for core platforms including Tablespoon.com, BettyCrocker.com and Pillsbury.com. Jim is a frequent speaker at industry events, including iMedia Brand Summit (2012), Digiday Brand Summit (2012) and MIMA (Minnesota Interactive Marketing Association). Jim graduated from the University of St. Thomas with a degree in Entrepreneurship and has a MA from Purdue University. Website www.gokartlabs.com Twitter @jcuene | @GoKartLabs Content Driving Brands Jim Cuene GoKart Labs Meet Our Speakers
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  18. 18. Kate Sommers has been inseparable from the internet from the tender age of 8 when her parents finally invested in Prodigy after many months of begging. While her fascination with chat rooms and message boards has faded, she continues her internet legacy as the Community Engagement Specialist on one of America’s most iconic brands, Cheerios. During her time on the brand she has experienced the fall-out of internet “hacktivists” who took over the Cheerios Facebook community, social uproar about a multi-racial TV commercial, and organized and managed a Social Media war room surrounding Cheerios Super Bowl commercial. In addition to her work on Cheerios franchise messaging, she has tweeted as the voice of Buzz the Bee and serves as the driving creative voice and creator behind the development of Hello, Cereal Lovers. A “retired” food blogger, photographer, and mother of twins Kate remains passionate about the internet and food outside of her daily work life. She has photographed two cookbooks, over 60 weddings and is a contributing photographer to the Heavy Table. Website www.forkknifeandspoon.com Twitter @ForkKnifeSpoon | @HelloCereal | @cheerios A Day in the Life of a Community Manager Kate Sommers General Mills Meet Our Speakers
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  20. 20. As a proven leader in the interactive marketing space, Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Current Miles Interactive clients include Caribou Coffee, Famous Dave’s and Life Time Fitness. Prior to starting Miles Interactive, Gino served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies. During his tenure at Carlson, Gino was responsible for the online success of all Carlson businesses such as Radisson Hotels & Resorts, Country Inn & Suites, TGI Fridays, Regent Seven Seas Cruises and Carlson Wagonlit Travel. In addition, Carlson Interactive also served the needs of external clients such as The Home Depot, Saturn, Northwest Airlines and British Airways. Gino received a Bachelor of Science in Mechanical Engineering from Bucknell University, and attended the Institute for European Studies in Vienna, Austria. He is a graduate of the MBA Program at the Carlson School of Management, University of Minnesota, and completed the Carlson Companies Executive Leadership Program at the University of Minnesota. Currently Gino is an adjunct professor at the University of St. Thomas and has been a guest speaker at the University of Minnesota. He is also a featured presenter for AMA (American Marketing Association) and MIMA (Minnesota Interactive Marketing Association). Website www.milesinteractive.com Twitter @sgiovannelli developing an effective interactive marketing strategy and Plan Gino Giovannelli Miles Interactive Meet Our Speakers
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  22. 22. The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp Panel Discussion
  23. 23. Community Management: Putting it into Practice Our 2014 Community Manager Panel Discussion will feature Community Managers from Feed My Starving Children, General Mills, Mall of America and the Minnesota Twins. During this dynamic panel discussion, you’ll have the opportunity to hear from five established Community Managers spanning a variety of industries. You’ll learn from their unique experiences and be able to ask specific questions about their approach to social media management. The goal of the conversation is to both have answers about what has worked in the past, as well as questions about strategy and tactics for the future. The Social Lights® Training Institute aims to be a specialized resource for social media professionals in the Twin Cities - we refer to it as our “Community of Community Managers.” Since many social media specialists are frequently stuck behind a computer screen, our programming provides a unique opportunity to bring people together to discuss changes in the industry and tricks of the trade with others that speak the language.
  24. 24. Angie Enger manages the social presence for her best gal, Betty Crocker – from everyday tweets to long-term strategy. Angie got her Master’s degree in Community Counseling in 2009 – when social strategy barely existed. She worked in non-profits and community programs for three years, doin‘ her best to help people. In Portland she’d learned the art of the blog, and in the non-profit world she used Facebook to rally groups around a cause. A love of vintage style and a love of baking got her noticed – General Mills saw potential, and she went corporate. Now she gets her Betty on, and still volunteers for her old pals, the nonprofits, on the side. She uses her background in psychology and group dynamics every day – honing her skill set to build the best darn brands out there. Maybe it’s optimism, but she still thinks she’s making the world a better place. Website www.angiesheldon.com Twitter @heyangieenger | @BettyCrocker Meet our Moderator Angie ENGER General Mills – Betty Crocker
  25. 25. Drew Gneiser tells stories and manages the social media at Feed My Starving Children, an international nonprofit in the business of helping volunteers turn hunger into hope with their own two hands. He’s worked in PR, music management and booking, marketing, and social media. Website www.drewgneiser.com Twitter @DrewGneiser | @fmsc_org Panelist Drew Gneiser Feed My Starving Children
  26. 26. David Jungers is a Social Media Strategist at Mall of America. He’s responsible for overseeing the day to day operations of the Mall’s Enhanced Serve Portal, an integrated communications command center. Other responsibilities include community management, social media strategy, supporting traditional marketing efforts, copy writing and growing MOA’s social media presence. David got his start in social media by volunteering for a number of local non-profit organizations while pursuing a degree in Marketing at Bethel University. After graduating David joined Best Buy’s ECC Social Connections and Innovation team where he worked on Reward Zone (now MyBestBuy) social media initiatives. David’s interests include playing sports, warm weather, pizza and dogs. Website www.mallofamerica.com Twitter @DavidJungers | @mallofamerica Panelist David Jungers Mall of America
  27. 27. Jess Wangsness would be a professional student if someone would pay her. That’s probably what led her to social media, where she can play a variety of roles: writer, creative idea maker, sociologist, backyard scientist. She’s currently the Sr. Community Engagement Specialist for Nature Valley. Before that, she led social media efforts for Pillsbury. She has an MFA in Creative Writing from the University of Arizona + an MS in Journalism from Northwestern University. Website www.naturevalley.tumblr.com Twitter @jesswangs | @NatureValley Panelist Jess Wangsness General Mills – Nature Valley
  28. 28. The mission of the Firefly Sisterhood is to foster connections between women newly diagnosed with breast cancer and those already on the journey. In reaching out our communities, we’ve learned that when it comes to breast cancer: SMALL GROUP CHALLENGE • Emotional health and physical healing are linked; • Family and friend fatigue is real; and • Connecting one-to-one with someone who has been through treatment has a powerful effect. Through our efforts, we hope to usher in a future where no woman fights breast cancer alone. Our Program Firefly Sisterhood connects women to each other for support, guidance, and hope, so together they shine. We work to create one to one connections. Women enter the Firefly Sisterhood via our online portal, either as a newly diagnosed Sister seeking guidance, or as a guide Sister wanting to give back. Guides are then asked to attend a short orientation with The Firefly Sisterhood, sign a confidentiality agreement and agree to our guidelines before matching begins.
  29. 29. Social Media Bootcamp Sponsors The only one of its kind within a business school, the Schulze School of Entrepreneurship provides undergraduate and graduate entrepreneurship programs, leading edge collaborative endeavors and opportunities for funding new ventures. While many students start their own business, most go to work in existing companies, identifying new opportunities, creating new products and services, and shaping new market space. The Schulze School is home to the only family business center in Minnesota, the Twin Cities Small Business Development Center and its Norris Institute helps startup businesses through early-stage seed investments. St. Thomas students and alumni are able to use free office space and equipment while they launch their own businesses in the college’s Business Development Offices in the heart of the entrepreneurship programing in Schulze Hall. Combining a focus on educating the next generation of business founders and creative thinkers with a commitment to serving the business community, the school is a hub of entrepreneurial education, formed by theory, shaped by practice and guided by values. The Schulze School of Entrepreneurship is named for its generous benefactor, Richard Schulze, founder and chairman emeritus of Best Buy Co., Inc. He is the board chair of the Opus College of Business Strategic Board of Governors. Schulze Hall, home of the Schulze School of Entrepreneurship, was funded through a $50-million gift made in 2000 by Schulze and his late wife, Sandra. Website www.stthomas.edu/business/schulzeschool/ Twitter @SchulzeSchool1 @USTbusiness
  30. 30. FROM FROM ETMALL TEAVENUE UESOUTH 3RDAVENUESOUTH 4THAVENUESOUTH 5THAVENUESOUTH HA ONPLAE RM C HAW OR ENUE TH NEAV NE HENPINAVENUE NICOLLETMALL MARQUETTEAVENUE 2NDAVENUESOUTH NHENEPINAVENUE 1STVE. TH A NOR 2NDAVENUENORTH 3RDAVENUESOUTH 4THAVENUESOUTH 5THAVENUESOUTH SOUTH WASHINGTON AVENUE NORTH THIRD STREET NORTH FOURT STREET H NORTH FI TH STREET F NORTH SIXTH STREET 8T T. N H S N 10TH ST. 1 TH ST. N 1 2 N 1 TH ST. SOUTH 12TH STREET SOUTH 11TH STREET SOUTH 10TH STREET SOUTH 9TH STREET SOUTH 8TH STREET SOUTH 7TH STREET S 6TH ST S 5TH ST SOUTH 4TH STREET S 3RD ST 7 T. N TH S TARGET CENTER BUTLER SQUARE PARK AND SHOP RAMP MARSHALL FIELD’S IDS TOWER CITY CENTER MIDWEST PLAZA GAVIIDAE COMMON WELLS FARGO CENTER 50 SOUTH SIXTH STREET (OPENS 2002) RAND TOWER ONE FINANCIAL PLAZA CHAMBER OF COMMERCE IDS CENTER MARQUETTE BAKER CENTER AMERICAN EXPRESS TOWER MINNEAPOLIS CLUB ST. OLAF CHURCH CAMPBELL MITHUN TOWER MINNEGASCO ENERGY CENTER TCF TOWER FOSHAY TOWER INT’L CENTRE HILTON HOTEL MUNICIPAL RAMPORCHESTRA HALL MUNICIPAL RAMP AMERICAN EXPRESS OPERATIONS CENTER AMERICAN EXPRESS CLIENT SERVICE CENTER BEST WESTERN DOWNTOWN ACCENTURE 701 BLDG CENTRE VILLAGE GOVT. CENTER PLAZA PLAZA GOVT. CENTER RAMP CITY HALL PUBLIC SAFETY FACILITY 225 SOUTH SIXTH PILLSBURY CENTER QWEST WELLS FARGO MIDLAND BLDG FIFTH STREET TOWERS TOWLE BUILDING FEDERAL COURTS MIDLAND SQUARE PUBLIC HEALTH US COURTHOUSE WELLS FARGO OPERATIONS THE CROSSINGS 111 WASH. AVENUE S. MARQUETTE PLAZA PUBLIC LIBRARY NSP LUMBER EXCHANGE BUILDINGFIFTH STREET RAMP FOURTH STREET RAMP LASALLE PLAZA YMCA TARGET STORE AND RETEK TOWER TARGET PLAZA NORTH WCCO TV YWCA US BANCORP CENTER NORTHSTAR CENTER HIGHLAND BANK COURT PLAZA SOUTH PLAZA VII GAVIIDAE COMMON HAAF RAMP GATEWAY RAMP METRO RAMP YOUNG QUINLAN BUILDING BLOCK E P Minneapolis Campus 1000 LaSalle Avenue Minneapolis, Minnesota 55403 P P P P 394 94 P P HGA BUCA TARGET PLAZA NORTH TARGET PLAZA SOUTH HARMON COURT FIRST BAPTIST CHURCH ART INSTITUTE OF MINNESOTA BAKER PARKING RAMP BROADWAY BOOKS PROCOLOR TEXACO MACPHAIL BUILDING 1. School of Law (MSL) 2. Terrence Murphy Hall (TMH) College of Business 3. Opus Hall (MOH) School of Education 4. Parking at 11th Street and Harmon Place 5. Schulze Hall (SCH) Schulze School of Entrepreneurship am nP e H r o lac He epi enue nn nAv 10th Street 11th Street 2 r e 1 th St e t LaSalleAvenue 9th Street 1 2 3 4 6 5 ORPHEUM THRIVENT FROM FROM FROM FROM THE WEST OPTION ONE: I-394 East to I-394 Downtown Exit to 12th Street North (exit 9A); to LaSalle Avenue; turn left (north) on LaSalle Avenue to 11th Street; turn left (west) on 11th Street. The campus will be on your right. OPTION TWO: I-94 East to Downtown Exit to 4th Street; take Fourth Street to First Avenue; turn right on First Avenue to 10th Street; turn left on 10th Street to LaSalle Avenue; turn right on LaSalle Avenue to 11th Street; turn right on 11th Street. The campus will be on your right. FROM THE EAST I-94 West to 11th Street Exit (exit 233A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Campus will be on your right. FROM THE SOUTH I-35W North to Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right. FROM THE NORTH I-35W South to West I-94. West on I-94 to th th 11 Street Exit. West on 11 Street to LaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right. FROM THE AIRPORT I-494 West to I-35W North. Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right. - indicates parking locations close to the University of St. Thomas Minneapolis campus. LASALLEAVENUE NICOLLETMALL MARQUETTEAVENUE 2NDAVENUESOUTH 3RDAVENUESOUTH 4THAVENUESOUTH 5THAVENUESOUTH HA ONPLAE RM C HAW OR ENUE TH NEAV NE HENPINAVENUE 8T T. N H S N 10TH ST. 1 TH ST. N 1 2 N 1 TH ST. SOUTH 12TH STREET SOUTH 11TH STREET SOUTH 10TH STREET SOUTH 9TH STREET SOUTH 8TH STREET SOUTH 7TH STREET S 6TH ST 7 T. N TH S TARGET CENTER PARK AND SHOP RAMP MARSHALL FIELD’S IDS TOWER CITY CENTER MIDWEST PLAZA GAVIIDAE COMMON WELLS FARGO CENTER IDS CENTER MARQUETTE BAKER CENTER AMERICAN EXPRESS TOWER MINNEAPOLIS CLUB ST. OLAF CHURCH CAMPBELL MITHUN TOWER MINNEGASCO ENERGY CENTER TCF TOWER FOSHAY TOWER INT’L CENTRE HILTON HOTEL MUNICIPAL RAMPORCHESTRA HALL MUNICIPAL RAMP AMERICAN EXPRESS OPERATIONS CENTER AMERICAN EXPRESS CLIENT SERVICE CENTER BEST WESTERN DOWNTOWN ACCENTURE 701 BLDG CENTRE VILLAGE GOVT. CENTER PLAZA 225 SOUTH SIXTH LASALLE PLAZA YMCA TARGET STORE AND RETEK TOWER TARGET PLAZA NORTH WCCO TV YWCA 1200 ON THE MALL MILLENIUM HOTEL HYATT REGENCY HOTEL PLAZA MUNICIPAL RAMP US BANCORP CENTER N NORTHSTAR CENTER HIGHLAND BANK COURT PLAZA SOUTH PLAZA VII METRO RAMP YOUNG QUINLAN BUILDING BLOCK E P P P P P P 394 35W 94 P P HGA BUCA TARGET PLAZA SOUTH HARMON COURT MACPHAIL BUILDING 1. School of Law (MSL) 2. Terrence Murphy Hall (TMH) College of Business 3. Opus Hall (MOH) School of Education 4. Parking at 11th Street and Harmon Place 6. West Metropolitan Education Program (with underground parking garage) 5. Schulze Hall (SCH) Schulze School of Entrepreneurship am nP e H r o lac 11th Street 2 r e 1 th St e t LaSalleAvenue 1 4 5 ORPHEUM MINNEAPOLIS CONVENTION CENTER THRIVENT
  31. 31. FROM FROM FROM FROM FROM THE WEST OPTION ONE: I-394 East to I-394 Downtown Exit to 12th Street North (exit 9A); to LaSalle Avenue; turn left (north) on LaSalle Avenue to 11th Street; turn left (west) on 11th Street. The campus will be on your right. OPTION TWO: I-94 East to Downtown Exit to 4th FROM THE EAST I-94 West to 11th Street Exit (exit 233A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Campus will be on your right. FROM THE SOUTH FROM THE NORTH I-35W South to West I-94. West on I-94 to th th 11 Street Exit. West on 11 Street to LaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right. FROM THE AIRPORT - indicates parking locations close to the University of St. Thomas Minneapolis campus. LASALLEAVENUE NICOLLETMALL MARQUETTEAVENUE 2NDAVENUESOUTH 3RDAVENUESOUTH 4THAVENUESOUTH 5THAVENUESOUTH HA ONPLAE RM C HAW OR ENUE TH NEAV NE HENPINAVENUE NICOLLETMALL MARQUETTEAVENUE 2NDAVENUESOUTH NHENEPINAVENUE 1STVE. TH A NOR 2NDAVENUENORTH 3RDAVENUESOUTH 4THAVENUESOUTH 5THAVENUESOUTH SOUTH WASHINGTON AVENUE NORTH THIRD STREET NORTH FOURT STREET H NORTH FI TH STREET F NORTH SIXTH STREET 8T T. N H S N 10TH ST. 1 TH ST. N 1 2 N 1 TH ST. SOUTH 12TH STREET SOUTH 11TH STREET SOUTH 10TH STREET SOUTH 9TH STREET SOUTH 8TH STREET SOUTH 7TH STREET S 6TH ST S 5TH ST SOUTH 4TH STREET S 3RD ST 7 T. N TH S TARGET CENTER BUTLER SQUARE PARK AND SHOP RAMP MARSHALL FIELD’S IDS TOWER CITY CENTER MIDWEST PLAZA GAVIIDAE COMMON WELLS FARGO CENTER 50 SOUTH SIXTH STREET (OPENS 2002) RAND TOWER ONE FINANCIAL PLAZA CHAMBER OF COMMERCE IDS CENTER MARQUETTE BAKER CENTER AMERICAN EXPRESS TOWER MINNEAPOLIS CLUB ST. OLAF CHURCH CAMPBELL MITHUN TOWER MINNEGASCO ENERGY CENTER TCF TOWER FOSHAY TOWER INT’L CENTRE HILTON HOTEL MUNICIPAL RAMPORCHESTRA HALL MUNICIPAL RAMP AMERICAN EXPRESS OPERATIONS CENTER AMERICAN EXPRESS CLIENT SERVICE CENTER BEST WESTERN DOWNTOWN ACCENTURE 701 BLDG CENTRE VILLAGE GOVT. CENTER PLAZA PLAZA GOVT. CENTER RAMP CITY HALL PUBLIC SAFETY FACILITY 225 SOUTH SIXTH PILLSBURY CENTER QWEST WELLS FARGO MIDLAND BLDG FIFTH STREET TOWERS TOWLE BUILDING FEDERAL COURTS MIDLAND SQUARE PUBLIC HEALTH US COURTHOUSE WELLS FARGO OPERATIONS THE CROSSINGS 111 WASH. AVENUE S. MARQUETTE PLAZA PUBLIC LIBRARY NSP LUMBER EXCHANGE BUILDINGFIFTH STREET RAMP FOURTH STREET RAMP LASALLE PLAZA YMCA TARGET STORE AND RETEK TOWER TARGET PLAZA NORTH WCCO TV YWCA 1200 ON THE MALL MILLENIUM HOTEL HYATT REGENCY HOTEL PLAZA MUNICIPAL RAMP US BANCORP CENTER N NORTHSTAR CENTER HIGHLAND BANK COURT PLAZA SOUTH PLAZA VII GAVIIDAE COMMON HAAF RAMP GATEWAY RAMP METRO RAMP YOUNG QUINLAN BUILDING BLOCK E P P Minneapolis Campus 1000 LaSalle Avenue Minneapolis, Minnesota 55403 P P P P 394 35W 94 94 P P HGA BUCA TARGET PLAZA NORTH TARGET PLAZA SOUTH HARMON COURT FIRST BAPTIST CHURCH ART INSTITUTE OF MINNESOTA BAKER PARKING RAMP BROADWAY BOOKS PROCOLOR TEXACO MACPHAIL BUILDING 1. School of Law (MSL) 2. Terrence Murphy Hall (TMH) College of Business 3. Opus Hall (MOH) School of Education 4. Parking at 11th Street and Harmon Place 6. West Metropolitan Education Program (with underground parking garage) 5. Schulze Hall (SCH) Schulze School of Entrepreneurship am nP e H r o lac He epi enue nn nAv 10th Street 11th Street 2 r e 1 th St e t LaSalleAvenue 9th Street 1 2 3 4 6 5 ORPHEUM MINNEAPOLIS CONVENTION CENTER THRIVENT
  32. 32. The Social Lights® 2-Day Social Media Training Bootcamp #TSLBootcamp hello@thesocial-lights.com ................................................................................................................ www.thesocial-lights.com

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