Social Media & B2B Ryon Harms – www.TheSocialExec.com
Today <ul><li>Does B2B and Social Media Mix? </li></ul><ul><li>You Are the New Media </li></ul><ul><li>Becoming A Connecto...
 
B2B Social Media Spending (2010) <ul><li>60% Plan to Spend More on Social Media </li></ul><ul><li>54% Currently Use Social...
How They Use It
Measuring Success
You Are the New Media
Skip the Gatekeepers
The You Chronicle
Authenticity & Expertise Are Key <ul><li>Social voice doesn’t follow communication guidelines or identity standards.  </li...
Becoming a Connector
“ Givers Get. ” <ul><li>Web: A Platform for Delivering Value to Many  </li></ul><ul><li>Delivering Value to One is Good, D...
Word of Mouth <ul><li>Messages Don’t Spread From One Person to the Next. They Spread When a Message Reaches a Connector. <...
Be the Connector <ul><li>Leverage technology to become a connector </li></ul><ul><li>Smart networkers seek out connectors ...
Community The Power of Connectors
5 Ways to Cash in on Social
#1 Write About Somebody Else <ul><li>Who Does Your Customer Base Want to Reach? </li></ul>
#2 If You Filter, They Will Come <ul><li>Become a curator of the information they need </li></ul>
#3 Start A Community <ul><li>Customers helping customers </li></ul>
#4 Crowd Source Content <ul><li>Where are your human assets? </li></ul>
#5 Start a Movement <ul><li>Is there an injustice?  </li></ul><ul><li>Do you have a groundbreaking Idea? </li></ul>
<ul><li>Executive Branding Trinity </li></ul><ul><li>Bonus: </li></ul>Tools of the Trade
Blogs
5 B2B Blogging Rules <ul><li>The 80/20 Rule – 20% You, 80% Them </li></ul><ul><li>Relationships –  Comments, Comments, Com...
Hidden Benefits of Blogging <ul><li>Makes you a better thinker </li></ul><ul><li>Makes you a better writer  </li></ul><ul>...
LinkedIn – A Walled Garden <ul><li>Closed Circuit Networking </li></ul><ul><li>Self-Updating Rolodex </li></ul><ul><li>Con...
Twitter – Never Eat Alone <ul><li>Exposure </li></ul><ul><li>Discovery </li></ul><ul><li>Learning </li></ul><ul><li>Giving...
Email is Still Powerful <ul><li>Stop Asking for Help </li></ul><ul><li>Deliver Value </li></ul><ul><li>Get Them Talking </...
What if I don’t?
Questions?
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Social Media & B2B

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How to implement social media for B2B marketing.

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  • What I’m talking about is what I call “The You Chronicle.” The You Chronicle makes you the writer, editor, publisher and distributor of your own media empire. In effect, every one of us is a media outlet. With the right mastery of some fairly simple and free online tools, we can broadcast a message and start conversations on an international scale. Most of the same rules apply to creating quality content, but what’s changed is that social media is now your FREE distribution channel. And like any media outlet, you are in the business of growing your audience to increase your chances of success.
  • Q4 Websystems
  • Example at Total Gym
  • We Are Orange County
  • We Are Orange County
  • Social Media & B2B

    1. 1. Social Media & B2B Ryon Harms – www.TheSocialExec.com
    2. 2. Today <ul><li>Does B2B and Social Media Mix? </li></ul><ul><li>You Are the New Media </li></ul><ul><li>Becoming A Connector </li></ul><ul><li>5 Ways to Get Started Now </li></ul><ul><li>Tools of the Trade </li></ul>
    3. 4. B2B Social Media Spending (2010) <ul><li>60% Plan to Spend More on Social Media </li></ul><ul><li>54% Currently Use Social Media (up 9%) </li></ul>
    4. 5. How They Use It
    5. 6. Measuring Success
    6. 7. You Are the New Media
    7. 8. Skip the Gatekeepers
    8. 9. The You Chronicle
    9. 10. Authenticity & Expertise Are Key <ul><li>Social voice doesn’t follow communication guidelines or identity standards. </li></ul><ul><li>Demonstrate your expertise through social media: have a measurable impact on your sales efforts. </li></ul>
    10. 11. Becoming a Connector
    11. 12. “ Givers Get. ” <ul><li>Web: A Platform for Delivering Value to Many </li></ul><ul><li>Delivering Value to One is Good, Delivering Value to Many is Better </li></ul><ul><li>What Goes Around Comes Around in Spades </li></ul>
    12. 13. Word of Mouth <ul><li>Messages Don’t Spread From One Person to the Next. They Spread When a Message Reaches a Connector. </li></ul>
    13. 14. Be the Connector <ul><li>Leverage technology to become a connector </li></ul><ul><li>Smart networkers seek out connectors </li></ul><ul><li>Connectors attract other connectors </li></ul>
    14. 15. Community The Power of Connectors
    15. 16. 5 Ways to Cash in on Social
    16. 17. #1 Write About Somebody Else <ul><li>Who Does Your Customer Base Want to Reach? </li></ul>
    17. 18. #2 If You Filter, They Will Come <ul><li>Become a curator of the information they need </li></ul>
    18. 19. #3 Start A Community <ul><li>Customers helping customers </li></ul>
    19. 20. #4 Crowd Source Content <ul><li>Where are your human assets? </li></ul>
    20. 21. #5 Start a Movement <ul><li>Is there an injustice? </li></ul><ul><li>Do you have a groundbreaking Idea? </li></ul>
    21. 22. <ul><li>Executive Branding Trinity </li></ul><ul><li>Bonus: </li></ul>Tools of the Trade
    22. 23. Blogs
    23. 24. 5 B2B Blogging Rules <ul><li>The 80/20 Rule – 20% You, 80% Them </li></ul><ul><li>Relationships – Comments, Comments, Comments </li></ul><ul><li>Seem More Human, Less Corporate </li></ul><ul><li>Always On Focus Group </li></ul><ul><li>Define Your Business Niche </li></ul>
    24. 25. Hidden Benefits of Blogging <ul><li>Makes you a better thinker </li></ul><ul><li>Makes you a better writer </li></ul><ul><li>Makes you a better salesperson </li></ul><ul><li>Makes you a better speaker </li></ul><ul><li>Keeps you focused on learning </li></ul><ul><li>Allows you to test out ideas </li></ul><ul><li>Makes you a better networker </li></ul>
    25. 26. LinkedIn – A Walled Garden <ul><li>Closed Circuit Networking </li></ul><ul><li>Self-Updating Rolodex </li></ul><ul><li>Contact Relationship Management (CRM) </li></ul>
    26. 27. Twitter – Never Eat Alone <ul><li>Exposure </li></ul><ul><li>Discovery </li></ul><ul><li>Learning </li></ul><ul><li>Giving </li></ul>www.ExecTweets.com
    27. 28. Email is Still Powerful <ul><li>Stop Asking for Help </li></ul><ul><li>Deliver Value </li></ul><ul><li>Get Them Talking </li></ul><ul><li>Say Something Different </li></ul>
    28. 29. What if I don’t?
    29. 30. Questions?

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