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Nanocomposite sensor case study final

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The SearchLite worked with the University of Delaware Technology Transfer Office to discover market applications for a new Nano-composite-based Sensor/Detector Technology. An amplification mechanism, Surface Enhanced Raman Scattering (SERS), is used to detect trace amounts of captured or reacted species that are attached to the AuNRs via the “bridging” molecules.

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Nanocomposite sensor case study final

  1. 1. Copyright © 2014 All Rights Reserved Illuminating The Future The SearchLite Nanocomposite Sensor Market Application Challenge - Case Study
  2. 2. A Market Discovery Challenge was conducted for a Nanocomposite based sensor technology developed at the University of Delaware. The following case study summarizes the process followed and outcomes achieved. Summary Copyright © 2014 All Rights Reserved “The SearchLite process generated helpful insights for the inventor and tech transfer team. We validated some assumptions and generated some new and relevant opportunities to investigate further ”. -Gary Simon - Business Development Advisor, University of Delawarecustomer discovery.
  3. 3. Copyright © 2013 All Rights Reserved •The University of Delaware (UD) has a novel 3D nanocomposite fibrous mesh composed of gold nanorods (AuNRs) and polycaprolatone (PCL) electrospun fibers fabricated via polyelectrolyte decoration. •Using a chemically functionalized “bridging” molecule, such as AuNR , the invention, captures “target” heavy metal ions or other atomic or molecular species. An amplification mechanism, Surface Enhanced Raman Scattering (SERS), is used to detect trace amounts of captured or reacted species that are attached to the AuNRs via the “bridging” molecules. •This technology has the potential to enhance surface area and drive 6X increase in Raman intensity. •This technology can detect probe molecules at very low levels of concentration. Introduction
  4. 4. Copyright © 2013 All Rights Reserved What are the market applications? •The University of Delaware wanted to identify possible market applications that would provide a good product–market fit for their Nano-composite-based Sensor/Detector Technology •They knew some of the potential market applications for the technology… But could there be others that would be equally applicable? •Could The SearchLite identify potential licensing partners? The SearchLite ran a 2 week Market Discovery Challenge to identify potential market applications
  5. 5. Copyright © 2013 All Rights Reserved The SearchLite Process •The SearchLite is a Community-Based Market Discovery & Validation Platform. •We connect inventors and technologies with matching Customer Segments, their Industry Ecosystem profiles and Technology Adoption dynamics. •Our Customer Discovery Challenges reduce market risk for early-stage technologies by identifying Product-Market Fit. The SearchLite platform brings Inventors, Innovators and Entrepreneurs together in one place to discover Customer Segment Profiles using competitions called Market Discovery Challenges. Market Application Industry Ecosystem Tech Adoption Dynamics
  6. 6. Copyright © 2013 All Rights Reserved Market Application Landscape: A Level 1 Market Discovery Challenge Inputs •Secondary Research •Community Discussion Outputs • Customer Segment Profiles • Relative Market Sizing • Prior Art Assessment Timeline •Planning = 2 Weeks •Facilitation = 2 Weeks
  7. 7. Copyright © 2013 All Rights Reserved Industry Ecosystem: A Level 2 Customer Discovery Challenge Community • Innovators-in-Residence • Mentors-in-Residence • Industry Knowledge Experts Inputs • Secondary Research • Community Discussion • Limited Primary Research Outputs • Industry Ecosystem Insights • List of Key Contacts • Secondary Research Reports Timeline •Planning = 3 Weeks •Facilitation = 3 Weeks
  8. 8. Copyright © 2013 All Rights Reserved • Eight Market Segment Profiles were submitted and shaped by sixteen Community Members • Participants commented and voted on alternative Market Segments as to their match with UD’s Gold Nanorod technology’s benefits and Value Proposition. • “Breath Analyzer” was voted as the most promising market application for further investigation, with FOUR other market applications tied-in for second place. • The Outputs included: • Primary Research with KOL insights • Potential Licensing Opportunities • Actionable Next steps and Recommendations Market Application Challenge: Outputs
  9. 9. Copyright © 2013 All Rights Reserved • Over two weeks in February, 2014, The SearchLite team and community validated our process by demonstrating high engagement on presenting and molding market applications for this Nanocomposite technology . • As a direct result of The SearchLite team’s targeted crowdsourcing efforts, potential licensing partners were identified • Our community is a great filter for commenting on technical feasibility of certain market applications. For example Devon Triplett, one of our IIRs wrote: “I don't believe the anti-counterfeit segment fits the invention because the anti- counterfeit application is about patterning of gold nano rods and the invention is creating a composite material without the ability to pattern the rods.” Market Application challenge: A dynamic IP marketing tool
  10. 10. Copyright © 2013 All Rights Reserved Recommended Next Steps: Pivot! Technology Adoption Dynamics challenge Community • Mentors-in-Residence • Industry Knowledge Experts • Subject Matter Experts Inputs • Secondary Research • Primary Research • Synthesis & Analysis Outputs • Technology Adoption Insights • Key Recommendations • S-Curve Revenue Estimate Timeline •Planning = 4 Weeks •Facilitation = 4 Weeks
  11. 11. Copyright © 2013 All Rights Reserved The SearchLite is a community based market discovery and validation platform that identifies path to market for new technologies. Our Customer Discovery Challenges reduce market risk of new technologies by quantifying product-market fit, mapping the industry ecosystem and providing technology adoption dynamics for new technologies in any stage of development. Check out TheSearchLite.com Got Questions? Drop us a line at info@thesearchlite.com About TheSearchLite.com
  12. 12. Copyright © 2013 All Rights ReservedCopyright © 2014 All Rights Reserved Illuminating The Future The SearchLite Nanocomposite Sensor Market Application Challenge - Case Study

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