10 Things To Improve Your Local SEO


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Here are 10 things that local businesses should be doing right now to improve their local SEO.

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10 Things To Improve Your Local SEO

  1. 1. Online Marketing Experts 10 Things You Can Do Right Now To Help Your Local SEO1. Local Phone Number & AddressDo you have your local phone number and address on every page? This is a simple and strong signal to thesearch engines informing them of the company’s location; which is key in any local SEO campaign.We recommend placing this information in the footer of your website.2. Embed A Google Places Map On Your ‘Contact Us’ PageA ‘Contact Us’ page is one of the most visited pages on your website, it needs to clearly display all yourbusiness contact details. Embedding a Google Maps image on this page will be especially useful for mobilevisitors allowing them to ‘navigate’ right to your front door!3. Add Images & Video To Your SiteOnline browsers consume images and video much more easily than chunks of text. Adding this sort of richmedia to complement your existing content will boost your customer enquiries.4. Complete Your Google Places ListingGoogle Places is a local business directory administered by Google through their Google Maps service. If youhaven’t already, claim and optimise this free listing including images & descriptive text.5. Gain Customer ReviewsCustomer reviews are key to online social marketing; your business should be collecting reviews andpublishing them on your website. Don’t just stop at gaining reviews on your website, there are plenty of thirdparty websites that accept local business reviews (Google Places, Yellow Pages etc) facebook.com/SearchGuys twitter.com/SearchGuys 1300 723 618 www.thesearchguys.com.au
  2. 2. Online Marketing Experts6. Unique Offers & Clear Call To ActionsWebsite visitors need a reason to contact your business, if there is no attempt at incentivising this actionthey will move onto a competitor’s site. Unique offers need to be complemented with a clear call to actionensuring frictionless contact between a potential customer and your business.7. Page Titles & DescriptionsStrange things can happen with websites which may duplicate content or leave a page description blank. Eachpage needs to have both a unique title & descriptions that accurately reflects the content of the page.8. Add Keywords Intelligently Throughout Your WebsiteThe addition of keywords throughout your website will assist in signalling to search engines what you wanteach page to the ranked for. For a local business the addition of location keywords9. Consider Going SocialOnline social media is here to stay, and has a strong signally impact on search engines to have greaterrankings. Consider where your target audience spends their time online and jump into the conversation toboost your brand visibility and search rankings.10. Install Google AnalyticsGoogle Analytics is free software that allows you to analyse your website visitors, including where they arecoming from and what they are doing on your website. Understanding this behaviour is key to success in theonline world. The Search Guys are Local Business Marketing Experts - visit our blog for more tips on maximising your local business or call on 1300 723 618 if you’d like us to help you with your local business marketing - blog.thesearchguys.com.au. facebook.com/SearchGuys twitter.com/SearchGuys 1300 723 618 www.thesearchguys.com.au