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Link Building: Corporate Espionage Techniques


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Expert search engine marketing company provides insider tips for your company’s effective link building campaign.

Published in: Technology, Design
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Link Building: Corporate Espionage Techniques

  1. 1. Corporate Espionage How to find out who is linking to your competitors and get them to link to you!
  2. 2. 896 Arboretum Circle Sagamore Hills, Ohio 44067 440.306.2418 [email_address] Presented by
  3. 3. What are inbound links? <ul><li>An inbound link is a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website are called inbound links. </li></ul><ul><li>Google interprets a link from page A to page B as a vote, by page A, for page B. </li></ul><ul><li>These “votes” are then used to help determine the overall relevance and quality of page B. </li></ul>
  4. 4. How do your links stack up against your competitors? <ul><li>If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher. </li></ul><ul><li>A lower ranking will likely translate into fewer leads, sales and profits for your site. </li></ul>
  5. 5. Good links are hard to find… so where do you look? <ul><li>Your competitors, of course! </li></ul>
  6. 6. Identify the competition <ul><li>Brainstorm a list of your top competitors. </li></ul><ul><li>Use Internet tools to search on your product types to see who offers the same products or services. </li></ul><ul><li>Look at companies who offer similar products in a different business category. </li></ul>
  7. 7. Check out the competition by using online tools to view the sites that link to your competitors <ul><li>SEO for Firefox Plugin </li></ul>
  8. 8. Another tool…Site Explorer from Yahoo! <ul><li>http:// / </li></ul>
  9. 9. Another tool… <ul><li>http:// / </li></ul>
  10. 10. Another tool…Google Blog Search <ul><li> with </li></ul>
  11. 11. Another tool… advanced syntax <ul><li>http:// / with allinanchor:companyurl (with no .com or www) </li></ul>
  12. 12. Are all links “good” links? <ul><li>The simple answer is no. </li></ul><ul><li>The higher the quality of page A, the more weight is given to their vote for page B. </li></ul><ul><li>A quality site to get a link from will offer content that is relevant to your site. </li></ul>
  13. 13. Go get those links! <ul><li>Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site. </li></ul><ul><li>Compliment the value of their site, and point out the reasons that linking to you would benefit their site. </li></ul>
  14. 14. Go get those links! Dear Web Administrator, I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy. For your convenience, here is the information for the ABC Example Company link: Title – ABC Example Company URL - Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs. Thank you for your consideration. Regards, John Smith
  15. 15. Go get those links! <ul><li>Write articles that will benefit other complementary sites. Offer to give the complementary sites the free content but require a link back to your site. </li></ul>
  16. 16. Get the links your competitors can’t <ul><li>Offer unique content. If you are the only site with certain information, people will link to you. </li></ul><ul><li>Offer something your competitor does not, such as: </li></ul><ul><ul><li>Quizzes or games about your product </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Videos about your products </li></ul></ul><ul><li>Use only honest techniques. Don’t try to cheat. You will be caught. </li></ul>