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Thanksgiving through Cyber MondayBreakdown of spending and online habitsThe Search AgencyDecember, 2011
Online trends: Thanksgiving Day 2011 Consumers quickly transitioned “from turkey to tablets” to begin holiday shopping and...
Online trends: Black Friday 2011After researching online, consumers were lined up formidnight store openings with mobile d...
Online trends: Cyber Monday 2011 Consumers headed back to the office and continued weekend purchasing before, during, and ...
Thanksgiving through Cyber MondayBreakdown of spending and online habitsThe Search AgencyDecember, 2011
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Thanksgiving to cyber monday spending and online activity

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Compilation of the stats found in the following articles.

“From turkey to tablet” quote: IBM
28.7MM consumers shopped: NRF
Online Sales: Comscore
Mobile Stats & 10pm peak: Internet Retailer
They Came With a Purpose: NPD Group
Cyber Monday: Core Metrics

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Thanksgiving to cyber monday spending and online activity

  1. 1. Thanksgiving through Cyber MondayBreakdown of spending and online habitsThe Search AgencyDecember, 2011
  2. 2. Online trends: Thanksgiving Day 2011 Consumers quickly transitioned “from turkey to tablets” to begin holiday shopping and research.• 28.7MM consumers shopped online – up 29% from last year• $470MM in online sales on this traditionally „lighter‟ shopping day• 15.2% of traffic came from mobile devices (including tablets), up for 6.45% last Thanksgiving• Mobile devices accounted for 11.09% of purchases• Online traffic peaked after holiday dinners at 10pm EST source: IBM, NRF, ComScore, Internet Retailer
  3. 3. Online trends: Black Friday 2011After researching online, consumers were lined up formidnight store openings with mobile devices in handfor support. • 286MM total shoppers – up 35% from last year • 50MM shoppers visited online retailers – up 35% from last year • $816MM total online sales • $398.62 average spend per consumer • 14.3% of traffic came from mobile devices (including tablets) compared to 4.6% last year • 23% of shoppers purchased an electronics product, with televisions being the most popular electronics item purchased source: NRF/BIGresearch, ComScore, NPD Blog
  4. 4. Online trends: Cyber Monday 2011 Consumers headed back to the office and continued weekend purchasing before, during, and after work making Cyber Monday 2011 the biggest day ever for online retailing.• Online sales were up 29.3% over Black Friday 2011• Online spending up 33% compared to last year – expected $1.2B in sales• $198.26 average spend per consumer• 10.75% of traffic came from mobile devices (including tablets) compared to 3.88% last year• Peak shopping time 2:05pm EST, with a surge after commuting hours source: IBM Coremetrics, Nov 29th 2011
  5. 5. Thanksgiving through Cyber MondayBreakdown of spending and online habitsThe Search AgencyDecember, 2011

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