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New YouTube Analytics Walkthrough

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A screenshot walkthrough of the new YouTube analytics. On our blog we have a post walking through the highlights of the new changes and a quick guide to all of the new reports. http://bit.ly/tUigrn

Published in: Business, Technology
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New YouTube Analytics Walkthrough

  1. New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011
  2. New YouTube Analytics – Key Points• New reports broken down by views and engagement• Ability to easily download the report as a CSV• Better search functionality and variable date ranges.• New Overview screen 2
  3. About This Walkthrough• Is from a 365 days view.• Has client & video names removed.• Follows the flow of reports found on the left side of the Analytics page – Views Reports • Views • Demographics • Playback Locations • Traffic Sources • Audience Retention – Engagement Reports • Subscribers • Likes and dislikes • Favorites • Comments • Sharing 3
  4. Overview 4
  5. Overview 5
  6. Views Reports 6
  7. Views Reports - Views 7
  8. Views Reports – Views cont. 8
  9. Views Reports - Demographics 9
  10. Views Reports – Demographics cont. 10
  11. Views Reports – Playback Locations 11
  12. Views Reports – Traffic Sources 12
  13. Views Reports – Traffic Sources cont. 13
  14. Views Reports – Audience Retention• Audience retention is only for videos and not for channels. – Shows how long people are watching the video 14
  15. Views Reports – Audience retention cont. 15
  16. Engagement Reports 16
  17. Engagement Reports - Subscribers 17
  18. Engagement Reports – Likes and Dislikes 18
  19. Engagement Reports – Likes and Dislikes 19
  20. Engagement Reports - Favorites 20
  21. Engagement Reports – Favorites cont. 21
  22. Engagement Reports - Comments 22
  23. Engagement Reports – Comments cont 23
  24. Engagement Reports - Shares 24
  25. Engagement Reports – Shares cont. 25
  26. Engagement Reports – Shares cont. Sharing services available on YouTube videos 26
  27. Additional Notes• All reports that are available for the channel are available for individual videos.• All buttons are clickable to change data view. 27
  28. New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011

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