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Understanding Public Relations & Social

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Presentation on Public Relations and Social Media on what they are and they work and the keys to effective PR and social media.

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Understanding Public Relations & Social

  1. 1. UnderstandingPublic Relations &Social Media25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  2. 2. About Gabriel PR • A Public Relations & Communications Agency • In business since 2007 • 7 years of PR & Communications experience • Targets: Small business, Marketing agencies, Corporate communicators • The Team: marketing professionals, graphic designers, copywriters/editors, translators, media relations specialists, PR coordinators, field agents and account managers25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  3. 3. What is Social Media?• Not like traditional media--no gatekeepers• Not a DIRECT sales tool• A place to listen, learn and share information• A place to communicate WHY you do what you do instead of WHAT you do.• A positioning tool25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  4. 4. What is Public Relations? • Not JUST media relations and getting media coverage • Public Relations is the measurement, management and evaluation of your communications to cultivate long-term and mutually beneficial relationships with your public. • A function that manages the relationships that you have with your public • Your public are the audiences that surround you: customers, media, employees, etc.25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  5. 5. Public Relations Tools • Media Relations • Social Media • Promotions • Brand Communications • Corporate Social Responsibility • Crisis Communications • Investor Relations • Multicultural Communications25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  6. 6. Social Media Tools25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  7. 7. Social Media & PR for B2C25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  8. 8. Social Media & PR for B2B25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  9. 9. Social B2C Keys • Engage with your audiences I.e. responding to comments, asking questions, polls, etc. • Listen to what’s being said: complaints, praises • Share information: tips, tricks, advice, news, best practices25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  10. 10. Social B2B Keys • Research, research, research! • Connect with prospects • Collect business and personal info • Find a friend of a friend • Seek out common interests to find a reason to connect25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  11. 11. PR for B2C • Stay connected! • Monitor • Communicate • Evaluate25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  12. 12. PR for B2B • Research, research, research! • Networking/social networking • Media relations • Reputation management - always do a good job, you never know who other people know25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  13. 13. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  14. 14. Questions25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  15. 15. Contact Us Sandra Gabriel Chief Relationship Officer 416.907.2560 Sandra@gabrielpr.ca Facebook: http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel LinkedIn: http://ca.linkedin.com/in/sandragabriel YouTube: http://www.youtube.com/user/TheCafeGabriel Scribd: http://www.scribd.com/sandra_gabriel25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  16. 16. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

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