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492

  1. 1. FourSquare By Sammy Le
  2. 2. History  Founded by Dennis Crowley and Naveen Selvadurai in 2008.  Launched out of Austin, Texas by southwest interactive  Built out of NYC
  3. 3. SWOT  Strength: A fast growing company  The biggest site for that function  Weakness: Not well known  Opportunity: Booming Social Media Efforts  Threat: Other social media sites are ahead in the race
  4. 4. Check Ins  What FourSquare is a check in system to let friends know where you are located.  It is a a friend finder, a city guide and a great way to experience new things and find new places. With Careful planning and innovation, we can make this rising star the supernova it deserves to be.
  5. 5. How to Make a Good Thing Better!  The overview of the campaign is to join forces with a discounting site such as Groupon  Groupon offers discounts, and they will offer more discounts to people who check into their locations via foursquare  Foursquare will offer gift certificates to people who use the application, like reward points on credit cards
  6. 6. Groupon  Pair with Groupon  Two online powers, combined to create a super power  People who are using Groupon and don’t know about FourSquare will discover the site and vice versa
  7. 7. PR  PR, writing press releases and advisories about events that FourSquare is hosting  This will attract people to the places that events are happening through unpaid, credible sources. Money conscious and efficient.
  8. 8. Success  We will track the success of the marketing by seeing how many people check into foursquare  We will track success with Groupon on how many people purchase their deals!
  9. 9. Sponsorships  Get sponsorships by hosting large events, like have a big club night, and have a certain amount of people check in at that club  We then get a share of the money that the club makes that night. The same goes for sporting events, concerts, etc.
  10. 10. Money Allocation  They will allocate money by doing niche marketing to people who check into locations. For example, if some one checks into a gym, they workout, so the advertising would pop up a yoga house.  The same goes for people who check into music venues, being introduced to other music venues.

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