Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations.
This Sales Management Association Research highlights preliminary results from SMA's recent research initiative on Social Media and the Sales Organization. It captures current practices, trends, and emerging issues related to the sales organization's use of social media.
- Specific topics include:
Social media's adoption rates by sales organizations
ROI related issues for sales organizations' social media use
- Key implementation issues for social media adoption
Sales organizations' future social media investment expectations