The rise of programmatic branding - what marketers need to know
Programmatic is remnant and is like a modern ad network just for DR and retargeting in display, right?
Wrong…well…partly. Yes programmatic can be used very effectively for DR and arguably began as an improvement to the display/remnant ecosystem, enabling the fusion of big data with Real Time Buying – so focusing on the individual at scale!
But now big brands like Mondelez and P&G and similar are pledging significant allegiance to this highly efficient automated marketing method. And these brands don’t sell direct…ergo Programmatic is evolving into a hot new space from which the world’s biggest brands are starting to reap rewards.
In this must-see webinar, Martyn Bentley, RVP of Chango Europe will take you through the evolution of programmatic marketing, lift the lid on how it can help build a business online from Branding and awareness through to Direct Response, Retargeting, Social, Mobile…and even look into the approaching era of the Internet of Things.