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Insights and marketing automation with sitecore 8

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This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.

Published in: Marketing

Insights and marketing automation with sitecore 8

  1. 1. Insights and marketing automation with Sitecore8 4 november 2014 Thomas Danniau
  2. 2. Marketing technologylandscape (2011 ~100 companies)
  3. 3. Marketing technologylandscape (2014 ~950 companies)
  4. 4. Topics forthissession
  5. 5. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
  6. 6. 360°customer view
  7. 7. 360°customer view -Experience Database (xDB)
  8. 8. 360°customer view –Experience Profile
  9. 9. 360°customer view
  10. 10. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession
  11. 11. Experienceanalytics Dimensions o+ 30 included oEasy to extend (ex. Brand, color, category, access type, …) Segments oFilters based on rules engine (Persona’s) Custom reports oDashboards oAd hoc
  12. 12. Order Add to wishlist Add to basket Visit website Goal Value Persona’s Value 5 100 15 10 ExperienceAnalytics
  13. 13. Experienceanalytics
  14. 14. Experienceanalytics
  15. 15. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession
  16. 16. Experienceoptimization> Simple test preview Testing as part of the authoring process Testing integrated in content editor
  17. 17. Experienceoptimization> Advanced testing
  18. 18. Experienceoptimization> Advanced testing
  19. 19. Optimizationin Sitecore8 Optimize everything Simple setup for new testers Advanced testing capabilities Winners and best match Test recommendations Predicted segments Dashboard of alltests
  20. 20. 360°customer view Sitecoreexperience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
  21. 21. The PathAnalyzer
  22. 22. The PathAnalyzer
  23. 23. The PathAnalyzer
  24. 24. Value, visit, value/visitfunnel
  25. 25. PathAnalyzer Capabilities Map every online experience Plugged into xDBdata Experience funnels Goal, asset, path-oriented maps Segmentation by goals, conversion Optimization recommendations (Project Skynet)
  26. 26. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
  27. 27. Browsingbehavior Shopping behavior Engagement level Geographicdata Demographicdata Technology(campaign) Source Socialinteractions … Personalizationof content basedon … Be Relevant!
  28. 28. Personalizationof content
  29. 29. Personalizationof content
  30. 30. Personalizationof content
  31. 31. Personalization of content Test & evaluatescenario’s
  32. 32. Movie time –Personalization and Segmentation
  33. 33. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
  34. 34. Manage and capture information on sites outside of your Sitecore sites Use the Sitecore Page Editor (now called the Experience Editor) to: Perform A/B testing Connect with goals, events and campaigns Add personalization Capture ‘external’ behavior into the Sitecore Experience Database Federated Experience Manager (FXM)
  35. 35. Federated Experience Manager (FXM)
  36. 36. Q&A #REFSitecore @danniau

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