Get input: ask your followers what articles they like and what you can do better.
Go to local TweetUps. It is a great way to meet your community.
Add yourself to the http://wefollow.com/ directory.
If you authentically believe that your followers will benefit from following someone in particular, #FF with a reason.
Don't force the editorial process, but if you can tweet at least 4 times a day, it will keep your stream fresh and newsworthy.
Start a Twitter list of others in your industry that you want to be affiliated with.
Use hashtags and experiment with Twitter chats (http://bit.ly/ChatSched)…and maybe even start one.</li></li></ul><li>Your Brand’s Twitter Checklist<br /><ul><li>Create a compelling Twitter bio that speaks to your brand’s expertise, says what you’ll be tweeting about, and who is doing the tweeting.
Use Lists or look at other people’s followees to identify people to follow.
Follow thought leaders in your industry and retweet them. They will RT you back.
Follow the companies and the people you write about to get the scoop first.
When you tweet articles, give people a reason to RT by including a shareable content nugget.