Twitter 101: Two Checklists

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A checklist for any business person who wants to make sure they're covering their bases when it comes to managing their Twitter presence--whether you're tweeting for yourself or for your brand

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Twitter 101: Two Checklists

  1. 1. The Realtime Report’s Twitter 101 Two Twitter Checklists: for you, and for your brand<br />
  2. 2. Your Personal Twitter Checklist<br /><ul><li>Create a compelling Twitter bio that speaks to your expertise and something interesting on a personal side.
  3. 3. Use lists or look at other people’s followees to identify people to follow.
  4. 4. Follow your competitors.  If they have a decent tweet, RT it.  It says something positive about you.
  5. 5. Follow thought leaders in your industry and retweet them. They will RT you back.
  6. 6. Follow the companies you write about to get the scoop first.
  7. 7. Add your opinion when you tweet articles.
  8. 8. Get input: ask your followers what articles they like and what you can do better.
  9. 9. Go to local TweetUps. It is a great way to meet your community.
  10. 10. Add yourself to the http://wefollow.com/ directory.
  11. 11. If you authentically believe that your followers will benefit from following someone in particular, #FF with a reason.
  12. 12. Don't force the editorial process, but if you can tweet at least 4 times a day, it will keep your stream fresh and newsworthy.
  13. 13. Start a Twitter list of others in your industry that you want to be affiliated with.
  14. 14. Use hashtags and experiment with Twitter chats (http://bit.ly/ChatSched)…and maybe even start one.</li></li></ul><li>Your Brand’s Twitter Checklist<br /><ul><li>Create a compelling Twitter bio that speaks to your brand’s expertise, says what you’ll be tweeting about, and who is doing the tweeting.
  15. 15. Use Lists or look at other people’s followees to identify people to follow.
  16. 16. Follow thought leaders in your industry and retweet them. They will RT you back.
  17. 17. Follow the companies and the people you write about to get the scoop first.
  18. 18. When you tweet articles, give people a reason to RT by including a shareable content nugget.
  19. 19. Break news.
  20. 20. Get input: ask your followers what articles they like and what you can do better.
  21. 21. Share inside baseball insights into your team or editorial process.
  22. 22. List your brand to the http://wefollow.com/ directory.
  23. 23. If you authentically believe that your followers will benefit from following someone in particular, #FF with a reason.
  24. 24. Tweet at least 4 times a day to keep your stream fresh and newsworthy.
  25. 25. Build Twitter lists: your editors, thought leaders, award winners, etc.
  26. 26. Use hashtags and experiment with Twitter chats (http://bit.ly/ChatSched)…and maybe even start one.</li>

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