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Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11
Mike DiLorenzo, NHL at #RLTM NY 11

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Mike DiLorenzo, NHL at #RLTM NY 11

Jun. 9, 2011••
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Michael DiLorenzo, Director of Social Media Marketing and Strategy for the NHL, presents at #RLTM Realtime NY 11 on June 6th.

The Realtime Report | Realtime Marketing Lab | #RLTM
Founder at The Realtime Report | Realtime Marketing Lab | #RLTM
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Mike DiLorenzo, NHL at #RLTM NY 11

  6. Developed scaled audience: Grew addressable audience to >2.2mm (+250%), helping drive huge gains in referred traffic to NHL.com and paid products.
  7. Drove revenue: Referred direct-to-consumer revenue and secured partner activations.
  8. Built media asset value: Delivered incremental media value to NHL and partner initiatives.
  10. Resources: Resources will allow us fully exploit the opportunity.
  11. Content programming: Social is a 24x7 proposition and must be programmed accordingly.

Editor's Notes

  1. NHL digital content is be distributed through a rapidly growing network of syndication partners on all major digital platforms and devices:
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