CoTweet at #RLTM NY 11

The Realtime Report | Realtime Marketing Lab | #RLTM
The Realtime Report | Realtime Marketing Lab | #RLTMFounder at The Realtime Report | Realtime Marketing Lab | #RLTM
••
Social Media’s Secret Weapon,[object Object],Jesse Engle,[object Object],@Engle ,[object Object],@CoTweet,[object Object],@ExactTarget,[object Object]
CoTweet at #RLTM NY 11
“Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”,[object Object]
CoTweet at #RLTM NY 11
Send or read e-mail 92%,[object Object],Use an online social networking site 61%,[object Object],Source: Pew Internet,[object Object]
CoTweet at #RLTM NY 11
75%,[object Object],of social media users say email is the best way for companies to communicate with them,[object Object],MarketingSherpa 2010,[object Object]
CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11
1. Turn email subscribers into fans and followers,[object Object]
2. Acquire new subscribers through social campaigns,[object Object],SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.,[object Object],( And 50% Convert! ),[object Object]
3. Mine social data to drive relevancy and reach influencers,[object Object]
4. Arm community managers with customer intelligence,[object Object]
Summary:,[object Object],Turn email subscribers into fans and followers,[object Object],Acquire new subscribers through social campaigns,[object Object],Mine social data to drive relevancy and reach influencers,[object Object],Arm community managers with customer intelligence at the point of interaction,[object Object]
1 of 15

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Jesse Engle presents for CoTweet at #RLTM NY 11

The Realtime Report | Realtime Marketing Lab | #RLTM
The Realtime Report | Realtime Marketing Lab | #RLTMFounder at The Realtime Report | Realtime Marketing Lab | #RLTM

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