page 1
From Digital Marketing
to Realtime Marketing
Tonia Ries
Modern Media
September 24, 2014
page 2
Hello.
Tonia Ries | @tonia_ries
Founder, CEO, Modern Media
Founder, Editor, The Realtime Report
Host, Realtime Mark...
page 3
What’s the best way to get to know your customer?
Content Marketing
Lead Nurture
CRM Integration
Social Media Prese...
page 4
What’s the best way to get to know your customer?
Or this? Tellagence Discover Demo
page 5
Realtime Marketing Is Not About Speed.
It’s About Context.
Shared Conversations
Shared Connections
Shared Experienc...
page 6
Realtime Context:
Conversations
page 7
Realtime Context:
Shared Connections
page 8
Realtime Context:
Shared Experiences
La Redoute Realtime Weather Billboard
page 9
Realtime Context:
Shared Events
page 10
Realtime Marketing
The Business Use Cases
 Amplification
 Customer Service
 Promotions
 Positioning
 Product ...
page 11
Realtime Marketing
The Business Use Cases
 Amplification
 Customer Service
 Promotions
 Positioning
 Product ...
page 12
The Realtime Marketing Toolbox
1. Listening and analytics tools
2. Content management, curation, and realtime stre...
page 13
Realtime Brands …
Talk like real people.
page 14
Realtime Brands …
Think like a platform. Branderati platform demo
page 15
Realtime Brands …
Hand over the keys.
page 16
Realtime Brands …
Practice, Practice, Practice.
page 17
Realtime Brands …
Remember that it works both
ways. The Naked Air Berlin Guy
page 18
A little bit more about me.
Tonia Ries | @tonia_ries | tonia@modernmedia.co
Founder, CEO, Modern Media
Founder, Ed...
page 19
A little bit more about me.
Or This?
page 20
Thank you.
Tonia Ries
Founder, CEO, Modern Media
Founder, Editor, The Realtime Report
Host, Realtime Marketing Lab...
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From Digital Marketing to Realtime Marketing

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What's the best way to get to know your customer?

Traditional marketing uses database-driven information such as demographics, psychographics, or purchase history to track and monitor prospect and customer behavior.

But today, marketers can tap into signals that will let you connect with customers in far more relevant ways.

Find out why realtime marketing really does represent a big shift in how brands connect with customers. What are the different types of contextual relationships you can create? What technologies do you need in your realtime marketing toolbox? And what are the characteristics that all realtime brands have in common?

Published in: Business, News & Politics
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  • From Digital Marketing to Realtime Marketing

    1. 1. page 1 From Digital Marketing to Realtime Marketing Tonia Ries Modern Media September 24, 2014
    2. 2. page 2 Hello. Tonia Ries | @tonia_ries Founder, CEO, Modern Media Founder, Editor, The Realtime Report Host, Realtime Marketing Lab, October 14, NYC
    3. 3. page 3 What’s the best way to get to know your customer? Content Marketing Lead Nurture CRM Integration Social Media Presence Demographics Psychographics Buyer Personas Likes and Follows This? Extra credit reading: http://www.socialmediaexplorer.com/digital- marketing/the-death-of-the-sales-funnel-as-we-know-it/
    4. 4. page 4 What’s the best way to get to know your customer? Or this? Tellagence Discover Demo
    5. 5. page 5 Realtime Marketing Is Not About Speed. It’s About Context. Shared Conversations Shared Connections Shared Experiences Shared Events Relationships Engagement Commitment
    6. 6. page 6 Realtime Context: Conversations
    7. 7. page 7 Realtime Context: Shared Connections
    8. 8. page 8 Realtime Context: Shared Experiences La Redoute Realtime Weather Billboard
    9. 9. page 9 Realtime Context: Shared Events
    10. 10. page 10 Realtime Marketing The Business Use Cases  Amplification  Customer Service  Promotions  Positioning  Product Development
    11. 11. page 11 Realtime Marketing The Business Use Cases  Amplification  Customer Service  Promotions  Positioning  Product Development
    12. 12. page 12 The Realtime Marketing Toolbox 1. Listening and analytics tools 2. Content management, curation, and realtime streaming 3. Management and distribution 4. Engagement platforms
    13. 13. page 13 Realtime Brands … Talk like real people.
    14. 14. page 14 Realtime Brands … Think like a platform. Branderati platform demo
    15. 15. page 15 Realtime Brands … Hand over the keys.
    16. 16. page 16 Realtime Brands … Practice, Practice, Practice.
    17. 17. page 17 Realtime Brands … Remember that it works both ways. The Naked Air Berlin Guy
    18. 18. page 18 A little bit more about me. Tonia Ries | @tonia_ries | tonia@modernmedia.co Founder, CEO, Modern Media Founder, Editor, The Realtime Report Host, Realtime Marketing Lab, October 14, NYC Female Age 35-50 College-educated Good credit score Zip code 11954 This?
    19. 19. page 19 A little bit more about me. Or This?
    20. 20. page 20 Thank you. Tonia Ries Founder, CEO, Modern Media Founder, Editor, The Realtime Report Host, Realtime Marketing Lab, October 14, NYC @tonia_ries tonia@modernmedia.co 631.668.2697

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