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LinkedIn Profile tips - your LinkedIn Profile from top to toe

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LinkedIn Profile tips - your LinkedIn Profile from top to toe

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In this presentation I run though each of the key elements of a LinkedIn profile letting you know how best to use each section

Find out more at: www.TheProfile.Company/FindOutMore

In this presentation I run though each of the key elements of a LinkedIn profile letting you know how best to use each section

Find out more at: www.TheProfile.Company/FindOutMore

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LinkedIn Profile tips - your LinkedIn Profile from top to toe

  1. 1. TheProfile.Company Your LinkedIn Profile From Top to Toe By Naomi Johnson
  2. 2. 1 Headline A Good Headline:  Provokes curiosity  Starts a conversation  Gives a good overview  Includes key search words  Says something personal about you TheProfile.Company
  3. 3. 2 Summary A Good Summary:  Speaks directly to your audience(s)  Outlines the problems of your prospects  Educates the prospect and raises awareness for your solution  Establishes your credibility as an expert  Shares what you do  Ties all the loose ends together TheProfile.Company
  4. 4. TheProfile.Company 3 Rich Content Media Good Rich Media Content:  Include testimonials, interviews, presentations, book excerpts, examples of work, and visuals of products  Provide a valuable inside view of the company, and allow your prospect to spend time with you, building ‘know, like, trust’  Educate your prospect on how to buy  Add a call to action TheProfile.Company
  5. 5. 4 Experience Your experience should:  Tell the story of how you ended up doing what you’re doing today  Establish your credibility  Give an insight into who you are, and what motivates you  Provide the viewer with a knowledge of the industries you’ve experience in TheProfile.Company TheProfile.Company
  6. 6. 5 Education Your education should:  Justify why you’re the expert  Put extra clout behind what you have to say  Let people know you have training in a particular strategy or methodology TheProfile.Company
  7. 7. 6 Projects Your project should:  Provide a unique insight into your interests and affiliations  Let people know what you are thinking  Draw attention to activities or events people can get involved in TheProfile.Company
  8. 8. 7 Advice for Contacting Advice for Contacting:  Inform your prospect about the best way to get in touch with you  Manage your prospect’s expectations about when you are likely to reply TheProfile.Company
  9. 9. 8 Voluntary Your Voluntary Experience:  Gives an insight into what you care about and hold important  Increases visibility of the charity  Lets people know how they might collaborate with you  Give context to the conversation so that people are confident to reach out TheProfile.Company
  10. 10. 9 Interests Including your Interests:  Adds personality and makes you a 3-dimensional person  Allows your prospects to build ‘know, like and trust’ with you  Can provide common ground to establish a new relationship TheProfile.Company
  11. 11. 10 Publications Using the Influencer Platform  Drive extra traffic to blogs and publications you’ve been featured in  Feature your book and news articles you’ve been featured in, or reports you’ve written TheProfile.Company
  12. 12. 11 Influencer Platform Using the Influencer Platform  Share your unique take and point of view  Get on your soap box and find like-minded people  Post valuable content in groups to start conversations. Make sure that the information is authentic TheProfile.Company
  13. 13. About: • Founder of TheProfile.Company • Author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’ • Written profiles for individuals in Canon, Asda, Oracle, Facebook, Coca-Cola • Ran the ‘Rock Your Profile’ stand at LinkedIn’s annual EMEA conference Talent Connect twice, plus Social RecruitIn Expert LinkedIn Profile Writer How to Get Leads and What To Do With Them Author | Speaker | Sugar-Free Vegan TheProfile.Company
  14. 14. TheProfile.Company © All Rights Reserved 2016 TheProfile.Company Innovation Space, Halpern House, 1 Hampshire Terrace, Portsmouth, PO1 2QF Tel: +44 (0)7723 602 353 Email Naomi@TheProfile.Company Find Out More Click Here to

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