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The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
Consumers use only 1/4 of the number of apps on their phone each week
MOBILE APP ENGAGEMENT
Distribution of Apps
Installed
Distribution of Apps
Used per Week
Smartphone owners have dozens of apps, but use only a select few of the
apps they have installed on a weekly basis
(n=1,348) (n=1,348)
6%
9%
27%
43%
15%
<15
15-29
30-44
45-59
60+
5%
9%
32%
41%
13%
<5
5-9
10-14
15-19
20+
Distribution of Apps Installed and Used per Week

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