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The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
• On-demand services will continue to grow at unprecedented rates as awareness improves and
more consumers adopt mobile commerce for their daily needs
• New businesses will address niche markets in “mature” MSAs where demand is concentrated and
mobile purchasing behaviors are well engrained
• Aided by the playbook of Uber and Airbnb, new on-demand sectors should reach scale rapidly
• Consolidation will accelerate as competition grows
• Collaboration between complementary, non-competitive businesses will become commonplace
• Legacy providers will attempt to “partner with” or “acquire” more innovative on-demand companies
• The user interface will be the next battleground as companies solve for the current technical
(great user experiences) and logistical (infrastructure and scale) challenges
KEY TAKEAWAYS
The Future of The On-Demand Economy

Published in: Technology, Mobile
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