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6
The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
• iOS users demonstrate higher purchasing activity than Android users (slide 16)
• Every consumer vertical needs to have a mobile strategy (slide 17)
• Offering a promotion / credit is an attractive value proposition to get a user to make their first
purchase through a mobile app (slide 18)
• Appealing to the optimal mobile consumers is challenging as promotions / credits may get a first
purchase, but do not necessarily change long term purchasing behavior or customer loyalty (slide
19)
• On-demand services are just beginning to hit their stride, and the market opportunity is massive
(slide 20)
KEY TAKEAWAYS
Survey Highlights

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