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The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
• Mobile app developers are competing aggressively for installs, but the battle for users doesn’t stop
there - only 1/4 of the apps installed on a smartphone are used each week (slide 8)
• Unpaid marketing channels are the most common means of discovery (slide 9)
• Smartphone owners are still hungry for great new apps (slide 10)
• Although not a primary means of discovery, mobile advertising is still an effective tool for promoting
app awareness and installs (slide 11)
• Awareness levels of new on-demand services are still relatively low with the exception of Uber
(slide 12)
• Penetration rates of different mobile commerce services differ by age, gender and location given
the various value propositions and consumers needs (slide 13 & 14)
• We are in the midst of the next evolution in digital commerce: web -> mobile web -> apps (slide 15)
KEY TAKEAWAYS
Survey Highlights

Published in: Technology, Mobile
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