The On-Demand Economy
2015 Mobile Consumer Survey
17 QUESTIONS 1,348 PEOPLE10 DAYS
ABOUT THIS REPORT
Mobile businesses are rapidly changing industries, cities, and the expectations of
consumers. In order to better understand these evolving consumer preferences
and behaviors, we sampled US mobile smartphone owners across different
operating systems, cities, age groups, and genders in May 2015.
The distribution of survey participants was carefully constructed in collaboration
with Survata to capture as close to a census representative sample as possible of
mobile consumers in some of the most technologically forward cities in the US.