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20
The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
MOBILE COMMERCE
Industry
Ground
Transportation Dining Grocery Travel Family Care Pet Care
US TAM ($B) $1,100* $660 $603 $80 $90 $55
Online Penetration
Rate (%)
<5% <10% <2% <20% <1% <1%
Representative On-
Demand Business
Gross Margins
(% of Rev for
Representative On-
Demand Businees)
20-25% 10-15% 25% 10-12% 60-80% 15%
Mobile Transactions
(% of Rev for
Representative On-
Demand Business)
100% 45% 25% 25% 40% 80%
The market potential for on-demand services is enormous
Sources: TechCrunch, Business Week, Bureau of Economic Analysis, National Restaurant Association, Forbes, Bill Gurley, The Detroit Bureau, Skift, PhoCusWright,
American Pet Products Association, GrubHub, IESE, Rocket Financial, RetailWire, Expedia, Care.com, PandoDaily, DogVacay, Peapod, HighTable
*Based on estimates by Bill Gurley and market figures on the total US Automotive industry

Published in: Technology, Mobile
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