8 Thought Provoking Quotes From SXSWi

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SXSWi recap, thoughts from SXSWi, The Ocean Agency Chicago, IL

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8 Thought Provoking Quotes From SXSWi

  1. 1. 8 Thought Provoking Quotes From South By Southwest Interactive 2010
  2. 2. Social Media is a Wacky Eco-System of Unanticipated Effects Research and strategy are powerful, but brands and agencies alike must be nimble. Stefan Weitz, Bing
  3. 3. Southwest Airlines Started on the Back of a Napkin When strategizing, don’t underestimate the power of simple visuals. Dan Roam, Southwest Airline
  4. 4. We’re All Getting the Same Information at the Same Time, Expertise Matters More As Information Flows Faster Everyone is looking for expertise, as the constant flow of information needs to be verified by people we know and trust. Mike John-Baptiste
  5. 5. Search is No Longer A Question Inside a Box While Google is great for objective questions, subjective queries leave users wanting more. We search for recommendations everywhere and look for reassurance from social networks. Brynn Evans
  6. 6. I like Toothpaste, I Use it Everyday, But I Don’t Want to Have a 2 Way Conversation With Colgate Joining the conversation isn’t the answer for every brand. What social tools can you develop that go beyond a Facebook and Twitter page? Shiv Singh
  7. 7. Sharing Information is Different Than Sharing Goods and Services Provide content that is shareable. Attempt to understand the “why” and not just the “how” people share. Clay Shirky
  8. 8. Branded Web Video Needs to Pass the I’d Rather be Looking at Kittens or Porn Test Be remarkable, tell complex stories, invite audience participation and make your video unforgettable. Mike Arauz & Bud Caddell
  9. 9. Because everyone has an audience, the game is changing dramatically. Everyone has a voice We need to be more customer focused than ever, influence, both negative and positive, comes from everywhere and everyone. Gary Vaynerchuk

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